March, 2009

Fingers-Crossed: “Conficker”

March 31st, 2009

Well, it’s now past midnight in most of the world and no devastating activation…so far…

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“Google Says Goodbye to Adsense Video Units”

March 31st, 2009

Clickz is reporting that Google is discontinuing its Adsense Video Units

“The demise of AdSense video units does not impact the availability of other video-related ads options, stressed Google. It noted that video ads may appear in AdSense for content ad units for users who have “opted into” image ads. Also, AdSense for video is ‘still accepting applications from eligible publishers who produce video content,’ said the Google announcement.”

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Extortion Plot on Dating Site

March 30th, 2009

Robert Frank reports on his always fascinating The Wealth Report that a wealthy gentleman from Connecticut was extorted out of $100,000 by a potential match he met through Sugardaddies.com, a young woman — and her 29-year-old husband.

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Encarta to Shutdown on October 31

March 30th, 2009

Microsoft is closing down the online Encarta Encyclopedia worldwide on October 31 (except for in Japan, when it will close down at the end of December). Encarta was, ultimately, the victim of Web 2.0 and user-generated content. It was no match for the likes of Wikipedia. As Bill Tancer discusses in his book Click, Encarta had about 68,000 articles on a variety of topics. “Wikipedia, as of 2007, (had) more than 7.5 million articles…and new articles appearing on the site at a rate of 1,700 PER DAY (capitals added).”

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“Internet Ad Revenue Up 10.6% Last Year”

March 30th, 2009

The internet seems to be about the only place money is being made these days: “Internet advertising revenue grew by 10.6 percent last year to a record 23.4 billion dollars despite the slowing economy, according to a report released on Monday.”

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Making Money On the Internet: The Big Naked Elephant in the Room

March 29th, 2009

It’s time for us to say something that everyone pretty-much thinks about: That the best or easiest way to make money on the internet is to sell a product on how to make money on the internet. It’s like looking into a reflection of a mirror in a mirror — it’s mirrors all the way down. We got an email from a “guru” the other day, selling his product. His sales pitch was essentially that specific “business model”: He said, basically, I was taught by the best gurus in the business — guys who taught me how to make money on the internet — so now I am giving you the same opportunity — for $X, I’m going to teach you how to make money on the internet. And it continues into the next generation: he describes how one of his students, a young college dropout, who is now — you guessed it — selling a product on how to make money on the internet. Now, don’t get us wrong, some of this material is very good; we’ve reviewed some of it and have included them in our “Buzz Bin.” But the question has to be asked, is that all there is? It’s like the U.S. economy — everybody was buying and selling and betting and leveraging stock — but nobody was making any goods.

We are certainly not innocent here: Our site is, after all, how to make money on the internet, but our tagline: “The good, the bad, and the ugly” is a statement that we are going to talk about, expose if you will, the bad and the ugly. But as we complain, we see opportunity. Where are the opportunities that people are missing? There are entrepreneurs who are making, month after month $10,000 or more a month on their Yahoo stores, eBay stores, and as affilliates for non-how-to-make-money-on-the-internet products… We think that’s where most of the future potential is. The guru products can teach you a lot — about Adwords, Adsense, Clickbank, Commission Junction — but you still need a product to sell; something to specialize or focus on. The guy who sells discount Italian clothing on eBay because his family has the hook-up in Milan is what we are talking about. The guy might have purchased and learned some valuable material from the  how-to crowd but he doesn’t turn around and create his own how-to product — he sets off to build his business, which is much more sustainable.

So we felt this must be said. While everyone goes for the quick buck, the long-term opportunities lie elsewhere. Learn from the gurus and then build from that with your own passions and talents. In our Welcome message, we compared the internet to the wild, wild west. To extend that metaphor further, you can’t make money as a gunslinger or gold prospector today (for the most part).

(original content by www.richdogmillionaire.com)

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April Fool’s Day Computer Worm — $250,000 Bounty for Those Responsible

March 29th, 2009

 THIS IS NO JOKE: Today “60 Minutes” and other outlets are reporting on a “sleeper cell” computer worm called Conficker that is set to “receive instructions” on April Fools Day; it is unknown what those instructions might be.  The 60 Minutes piece, entitled “The Internet is Infected,” says that 10 million computers are estimated to be infected with the virus. “(Microsoft) has placed a bounty of $250,000 dollars on the heads of those responsible for the threat.” The problem of computer viruses has been growing exponentially. Symantec actually sends out security updates every FIVE minutes. Interestingly, a lot of these virsus are being created in Russia, by young males there. The Russian government has generally “looked the other way” at this crime and many of the hackers are celebrated there as heroes.

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A Fact About Marketing Online Dating Services…

March 28th, 2009

We’re currently reading the book, Click, by Bill Tancer, which we will review here shortly. But we wanted to mention a very interesting statistic that Tancer includes in his book, which you may want to keep in mind, as you build your online business. Basically, the more it costs to sign up for a dating service, and the longer the registration/survey process is, the more that site skews toward females. In order to skew back towards males, a site has to offer the ability to surf/browse photos without having to join or register. The psychology behind this, as you might expect, is that females are more interested in relationships, and the quality of potential partners, versus guys — who wanna see the pics. Tancer’s book contains a lot of other insights,  which we will blog about as soon as we finish the book.

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Fun Fact: Keyword With Highest Cost Per Click

March 27th, 2009

SpyFu, — a site where you can “”Spy on your online competitors” —  reports that the keyword with the highest cost per click is……………………

DUI Phoenix Arizona” — with a high cost of $54.13

We’re not sure offhand why this is the case, or what the hell is going on in Phoenix. The next “DUI” keyword is ranked #9: “San Diego DUI Defense.” The #2 most-expensive word on the list is “loan consolidation student loans” at $53.88.

SpyFu is a great research site to keep in mind. By looking at statistics, you can often find the winning edge that you need.

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“Top Craigslist Tips for Power Users”

March 27th, 2009

“Almost entirely text-based, Craigslist is one of the simplest sites on the Net: Anyone can find what they’re looking for with a few clicks of the mouse. But with the help of a few advanced tricks and tools, you can cut through the clutter and discover precisely what’s available, all the while avoiding scams and wasteful search software.”

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