A Clever Viral Marketing Technique: “Fresh Balls”
How would you like people to email your website link to everybody they know — for your site to go viral, as they say.
Think about it: Why do people forward links, pictures, videos, to their friends? How can you create a website or a marketing campaign that would lead people to hit the forward button? Jokes and sex are obvious examples. Check out the internet store link below. This link, with a clever video, has been popping up in inboxes:
Now, keep in mind: this is only one part of a campaign. You got them to your site. Then you have to convert them and convince then to buy. Does this sales pitch do it? It’s funny, it’s clever, it’s well produced, but will they buy it? We’re just asking. One downside to using humor, is that people don’t take your product seriously; you may not develop the trust necessary. Ultimately, there has to be a market for your product and those consumers have to be convinced — and trust — that your product is what they need (beer seems to be an exception). It’s one thing to get viral buzz; it’s another to convert.
A quick check of Alexa reports that “time on site (in minutes) peaked on Dec 21 at about four minutes. That doesn’t give much time to go through a shopping cart. Now “time on site” is down to two and a half minutes, which is roughly the length of the video.
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