Black Friday/Cyber Monday: “10 Last-Minute Tips” for Internet Retailers

Channel Adviser is offering “10 Last-Minute Tips”  for internet retailers, who want to maximize sales during Black Friday/Cyber Monday. For your contact info, you get to download a PDF with the tips.  Here’s one of the tips:

“Prominently display holiday shipping deadlines
It’s vital to eliminate every possible reason for a shopper to abandon your site and purchase from somewhere else, so have your
holiday shipping cutoff dates as easy to find as possible on every single page of your store. Label it clearly: “Guaranteed Christmas
Delivery,” “Holiday Shipping Cutoff” and “Gifts on Time” are better than “Holiday Info.” Keep in mind that you are serving a variety of
customers who may celebrate different holidays, so make sure to weave this into your policies and messaging.”

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