‘Advertising’ Category

Rent Out Your Stuff Online $$

April 9th, 2009

This morning we posted info on Live Deal, which is an eBay-type company that focuses on local business. A buddy reminded us about Zilok — “the online rental marketplace” — where you can rent (or for our purposes, rent out) just about anything: tools, electronics, appliances, cars, vacation homes… you name it.  This is actually a very exciting website for us. First, it suggests yet another business angle for the internet; second, it’s another marketplace for anyone to make money. Jeff Boudier, the General Manager of Zilok in the U.S. (it is a Belgian-based company) explains how the system works on the NBC San Diego Youtube clip below. He says that 80% of everything you have is, on average, used less than once month. A power drill is used, on average, only 12 minutes during its entire lifespan. So why not put items like that to work and rent them out. It’s a novel — and obvious — idea. Zilok charges a commission based on the rental cost.

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Internet Garage Sales, An Alternative to EBay and Craigslist

April 9th, 2009

Let’s say you have a big plasma-screen TV, or a vintage Ford Mustang, or a litter of Siberian Huskies, and you are looking to sell them to a loving buyer. Do you go to eBay, and end up shipping the TV, the car, or the puppies across the country? Well, you could. But it might get ridiculously expensive, and the puppies might not like it. A good alternative is www.livedeal.com. They are sort of a cross between eBay and Craiglist, and they service over 70,000 zip codes in the U.S. So if you have something too big to ship, or if your shipment might get too agitated, try Live Deal.

(original content by www.richdogmillionaire.com)

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Amazon Changes Affiliate Program; Will No Longer Pay Fee on Paid Search Traffic

April 6th, 2009

Amazon has announced they will “no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca or www.endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks.” This will affect those affiliates who have carved out a business by simply buying keywords and sending the clicks directly to Amazon. This is not surprising. We don’t think Amazon was particularly thrilled with this angle. The affiliates here were basically competing against Amazon; by placing a keyword bid higher than Amazon, you got the traffic instead of Amazon. So their thinking undoubtedly was: Why should we pay you a fee for outbidding us? Loophole closed. For further info, you can go to Amazon here.

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Email Alert: Google to Change Adwords; New Interface; Starter Edition Update

April 3rd, 2009

Google has sent out an email announcing changes to the Adwords interface “that will make it easier to manage your campaigns.” According to the email:

“Here are some of the key differences you’ll notice after the update:

– You won’t need to graduate to Standard Edition to expand your account. You’ll still have a simple view of your performance, but you’ll have access to advanced AdWords features if and when you want to use them.
– Instead of a monthly budget, you’ll see a daily budget for your account. We’re not changing the overall way your budget works, just the way it’s presented, so you won’t have to make any adjustments to keep your ads running as usual.
– A new Settings tab will help you make changes to basic settings, such as the audiences your ads reach.
– Your content network statistics will appear in a new Networks tab.
– Here’s a detailed list of differences between Starter Edition and the new interface”

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Bloggers, Others Could Be Sued Under New Regulations

April 3rd, 2009

The Financial Times is reporting:

Revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under review and expected to be adopted, would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products.”

“If a blogger received a free sample of skin lotion and then incorrectly claimed the product cured eczema, the FTC could sue the company for making false or unsubstantiated statements. The blogger could be sued for making false representations.”

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Book Review: “Adwords for Dummies” by Howie Jacobson PhD (Update)

April 2nd, 2009

The great thing about the “For Dummies” series of books is that they really try to make things as easy and as understandable as possible — usually no complicated tech jargon (when you come across such stuff, they warn you with a “Technical Stuff” icon and mark it as “What You Don’t Have to Read.”) AdWords For Dummies (it’s got 5 full stars on Amazon; with 74 reviewers) starts off the best way possible — getting YOU started. Chapter 2 — after a quick Chapter 1 goes over the pay-per-click industry — is a step-by-step guide to “Setting Up Your Starter Edition Account” (on Google Adwords). In an afternoon — actually maybe an hour or so — you could stop thinking about it and actually be doing it, with an active Adwords campaign. Once you jump into the wading pool, you can then read on and become an expert swimmer. Jacobson and Google’s Starter Edition will take you in as gently as possible (TWSS).

If you are already using Adwords, this “For Dummies” book is a good overall textbook. No guru rhetoric; just some common sense how-to info that’s easy to read (some cartoons too), and it can then become a good desktop reference. Anyway, starting is the hardest part so just DO IT! Trust us, the COOLEST thing is turning on that Adwords campaign and going to bed, knowing all those little keyword sales guys (Jacobson’s metaphor) are working for you while you sleep. Yes, you may wake up with $0 sales the first day — but you have STARTED — which is more than what 90% of everybody else does!

 UPDATE: FYI, One day after writing this review, Google announced changes to the Adwords interfact, as reported here.

(original content by www.richdogmillionaire.com)

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“Google Says Goodbye to Adsense Video Units”

March 31st, 2009

Clickz is reporting that Google is discontinuing its Adsense Video Units

“The demise of AdSense video units does not impact the availability of other video-related ads options, stressed Google. It noted that video ads may appear in AdSense for content ad units for users who have “opted into” image ads. Also, AdSense for video is ‘still accepting applications from eligible publishers who produce video content,’ said the Google announcement.”

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“Internet Ad Revenue Up 10.6% Last Year”

March 30th, 2009

The internet seems to be about the only place money is being made these days: “Internet advertising revenue grew by 10.6 percent last year to a record 23.4 billion dollars despite the slowing economy, according to a report released on Monday.”

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Fun Fact: Keyword With Highest Cost Per Click

March 27th, 2009

SpyFu, — a site where you can “”Spy on your online competitors” —  reports that the keyword with the highest cost per click is……………………

DUI Phoenix Arizona” — with a high cost of $54.13

We’re not sure offhand why this is the case, or what the hell is going on in Phoenix. The next “DUI” keyword is ranked #9: “San Diego DUI Defense.” The #2 most-expensive word on the list is “loan consolidation student loans” at $53.88.

SpyFu is a great research site to keep in mind. By looking at statistics, you can often find the winning edge that you need.

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“Top Craigslist Tips for Power Users”

March 27th, 2009

“Almost entirely text-based, Craigslist is one of the simplest sites on the Net: Anyone can find what they’re looking for with a few clicks of the mouse. But with the help of a few advanced tricks and tools, you can cut through the clutter and discover precisely what’s available, all the while avoiding scams and wasteful search software.”

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