Rich Dog Millionaire™

We know of a guy who found a product he absolutely KNEW would be a big seller, and all he had to do was use Adwords, he just KNEW it. He acquired the product, wrote a business plan, set up his company, and – then – he found out it was against Google’s policy to advertise the product.  Important to keep this in mind. Check out Google’s Content Policy.  Among the prohibited items: academic aids (i.e., test-taking services), aids to pass drug tests, fireworks, miracle cures, tobacco and cigarettes, traffic devices (i.e., radar jammers), and weapons. Some items have restrictions, such as prescription  drugs, alcohol, and gambling (prohibited outside of Great Britian, Italy, France, and Spain.)
Are there ways around it? Sure, SEO for one (see this post). You could also try some other search engines or content advertising services that cater to specific categories, i.e. adult. But you’ll likely find many of the same prohibitions.  As you can see,  most of the restrictions have to do with existing laws and regulations, and you would have problems promoting such an item anywhere. Bottomline, plan your campaign all the way through before you dive in prematurely.

(Original content by www.richdogmillionaire.com)

Technorati Tags: academic aids, Adwords, aids to pass drug tests, alcohol, cigarettes, fireworks, Google, Laws, miracle cures, Online Gambling, prescription drugs, SEO, tobacco, traffic devices, weapons

CafePress has got to be one of the easiest ways to make some extra cash and have some fun in the process. We say “extra cash” but some of CafePress shops have grown into full-time businesses. The site has over 11 million unique visitors a month and generates over $100 million a year. CafePress sells “user-generated, on-demand” merchandise. What this mean is, you upload graphics or text that you create, to print on T-shirts, coffee cups, caps, bags, magnets, stickers, and dozens of other items.  CafePress has a “base cost”  and you keep the mark up. For example, the base price on a (one-side) printed cotton tee is $16.99. If you mark it up to a retail price of $21.99, you make $5.00 (customer pays shipping). If you are creative, or know someone who is, you’re ready to go. Here’s a good game plan, with an emphasis on sales: Go to a site like Yahoo Buzz or  Google Trends and find out what’s “hot” — what people are talking and reading about. Find an item or a topic. Let’s say you find  that purple frogs are popular or that you have a particular knack for coming up with on-liners that you think would sell. You create or acquire the designs, set up your store — the basic (one-page) shop is free — and upload your designs. Then you could set up a simple Adwords campaign, ie “Purple Frog tees” and you’re there. You may get a trickle of sales — or you could have a greater seller.

BTW, you cannot violate intellectual rights laws and use copyrighted material from others. No sports team or university logos, no art from your favorite movie — unless you own those things, in which case you will need to provide CafePress with the documentation.

(Original content by www.richdogmillionaire.com)

Technorati Tags: Artwork, Cafe Press, CafePress, Google Trends, Graphics, Logos, On-Demand Merchandise, Printer, T-Shirts, Tees, Yahoo Buzz

Keep this website handy: Wordtracker’s Free Keywords Tool, if you don’t have it already. Internet selling is all about finding that niche, and keywords are the — key — to zeroing in on that niche.

Whenever you have an idea, see how many people are searching for it online. The keywords that come up are the basis of your marketing efforts — they become the name of your website; they form your tagline and domain name; they are your Adwords. Here’s an idea we like: think of keywords as your salespeople.

Technorati Tags: Adwords, Keyword Tool, Keywords, Niche, Rich Dog Millionaire, Wordtracker

Here’s a nifty tool you can download for free: PPC Web Spy. When you activate the tool and do a Google search, it shows you the Adwords the advertisers are bidding on, including info on position, average cost per click, clicks per day, and cost per day. It also reveals the actual destination URL for each ad and identifies which advertisers are affiliates. You need the Firefox browser in order to download the tool. And if you like it — we do — you can upgrade to a Premium version.

Technorati Tags: Add new tag, Adwords, Google, Google Ad position, Keywords, PPC Web Spy, Rich Dog Millionaire