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Cyber Monday Sales May Hit Record

admin — Tue, 01 Dec 2009 03:45:57 +0000

Amazon and Wal-Mart.com are leading the pack to a record Cyber Monday…

Technorati Tags: Amazon, Cyber Monday, E-Retailers, internet stores, Online Stores, walmart.com

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Black Friday Counter-Intelligence

admin — Thu, 26 Nov 2009 17:07:24 +0000

Here’s a handy list of what retailers are doing this year. This would be good to put into your intelligence file, for your own internet store. Here’s a summary of the top five: (details at Iteya)

1. Amazon: Free Super Saving Shipping on $25+ orders

2. eBay: Up to 90% off retail for some items

3. Fingerhut: Low monthly payments and six special offers

4. Walmart: Big markdowns on certain products

5. Kmart: $5 off $50 purchase with code KMART5OFF50

Happy Thanksgiving

Technorati Tags: Black Friday, Cyber Monday, E-Retailers, internet stores

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Some Facts About Cyber Monday

admin — Mon, 23 Nov 2009 00:39:15 +0000

Cyber Monday is, of course, the online shopping version or followup to Black Friday. Is Cyber Monday the busiest online shopping day of the year? No. According to Snopes, the busiest day for internet sales occurs around mid-December. Cyber Monday, meanwhile, has only been about the 12th busiest online shopping day. Cyber Monday is a relatively new invention, having been dreamed up as a promotional event by Shop.org in 2005.

It pays to be aware of how consumer shopping habits are evolving around Black Friday. There is now a “2-Day” sale that runs from Friday to Saturday. There are also “Pre-Black Friday” sales that run the four days leading up to Thanksgiving, often advertised in Sunday circulars. So there are many variations, and you can certainly come up with something that might work for your internet store. Here’s another fact to keep in mind, as reported by Snopes: consumers are going online Thanksgiving Day, to plot their strategy for the big day. Mass merchants incorporate their online operations into BF. Cyber Monday is now a secondary priority for the onlines ops of these retailers. They will still take advantage of the Cyber Monday opportunity — but BF and 2-Day are more important to them.

Should you do a Cyber Monday or Black Friday promotion for your site? It’s not an automatic yes but the period between Thanksgiving and Christmas is when retailers make most of their money. And don’t think you’re too late. While, the big brick and mortars plan for BF a year or more in advance, we’ve heard from one source that at least one big retailer went into the weekend still making their online plans — ah, the power of digital.

If you want to see what’s going on, check out www.cybermonday.com. The site is run by shop.org, a community of over 700 digital retailers.

Technorati Tags: Black Friday, Cyber Monday, E-Retailers, internet stores, Online Stores, shop.org, Snopes

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Amazon Offering Up to 15% Commission on Black Friday Sale

admin — Sat, 21 Nov 2009 00:39:45 +0000

Amazon is reminding its Associates (aka affiliates) to link to its Black Friday deals and earn up to 15% . An important reminder: Don’t forget to take down the links after the sale ends.

Technorati Tags: Amazon, Amazon Associates, Blogging, Cyber Monday, Making money blogging, Money-making blogs

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Warning: Bad Shipping Deal Can Kill Your Internet Store

admin — Fri, 20 Nov 2009 23:51:15 +0000

Here is a scary statistic as reported by USA Today: “More than 40% of people who abandoned their online shopping carts said they did so because of high shipping costs, according to a recent survey by the online payment company PayPal.” In other words, nearly half of all your customers — that you work to bring to your site, that you work to get a sale from — will dump you on the sole reason of the shipping charge. And that percentage is undoubtedly going to grow:

Increasingly — especially during the holiday period — consumers want free shipping, no strings attached. “While 25% of retailers offered no-strings free-shipping deals during the holidays five years ago, 57% say they’ll do so at some time this holiday season.”

Technorati Tags: internet stores, Online Stores, shipping charges, shopping cart

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Black Friday/Cyber Monday: “10 Last-Minute Tips” for Internet Retailers

admin — Fri, 20 Nov 2009 23:27:55 +0000

Channel Adviser is offering “10 Last-Minute Tips” for internet retailers, who want to maximize sales during Black Friday/Cyber Monday. For your contact info, you get to download a PDF with the tips. Here’s one of the tips:

“Prominently display holiday shipping deadlines
It’s vital to eliminate every possible reason for a shopper to abandon your site and purchase from somewhere else, so have your
holiday shipping cutoff dates as easy to find as possible on every single page of your store. Label it clearly: “Guaranteed Christmas
Delivery,” “Holiday Shipping Cutoff” and “Gifts on Time” are better than “Holiday Info.” Keep in mind that you are serving a variety of
customers who may celebrate different holidays, so make sure to weave this into your policies and messaging.”

Technorati Tags: Channel Advisor, Cyber Monday, E-Retailers, Most important tips for internet businesses

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