‘Marketing’ Category

Adwords: Focusing on “Long-Tail Words”

April 14th, 2009

“Smaller advertisers have a better shot of appearing on the crucial first page of search results, and there are big opportunities for all advertisers to attract attention by bidding on less popular, multi-words… (says) research firm AdGooroo. Read the full story at Internet Retailer magazine.

In other words, focus your campaign on the “longer-tail words” (i.e., “red australian shephard short hair dog” instead of just  “dog” or “australian dog”). You may get far fewer impressions but your click-through-rate will be much, much higher. Well, of course, this is nothing new. Chris Anderson wrote a great book about it back in 2006, The Long Tail: Why the Future of Business is Selling Less of More. A good example of what this all means was explained in his book: A Borders bookstore carries about 100,000 titles; meanwhile at Amazon, 25% of Amazon’s total “sales come from outside its top 100,000 titles.” The 20th century was about hits and broadcasting; the 21st century is about nices and narrowcasting. This is, as most people know by now, the heart of e-commerce.

BTW here’s another fun fact about broadcasting versus narrowcasting: Today’s hit “CSI” is watched by 15% of TV households. Compare that to “I Love Lucy’s” 74%. Niche is the thing now.

Technorati Tags: , , , , , , , , , , , , ,

Traffic Building Tip: Craigslist

April 13th, 2009

Posting on Craigslist — i.e., to announce and promote the products or services of your web site — is a strong search engine (indexing) technique  you can regularly use, to drive traffic to your site. Just be sure you follow the rules so you don’t get kicked off Craigslist.

Technorati Tags: , , ,

“Doubling Sales Every Month”: The Big Growth Industry

April 12th, 2009

As the population ages and babyboomers enter their older years, marketing to and for this group is a BIG growth business/industry. Internet Retailer magazine reports that Parentgiving.com has been doubling sales every month, even without much advertising or promotion.

Technorati Tags: , , , , , ,

Today’s Internet Biz Lesson: “The Easter Bunny Hates You”

April 11th, 2009

For Easter, we decided to post the hilarious violent Easter bunny video. Today’s lesson is that YouTube — or video in general —  is a great viral marketing tool. Can you think of a video you can create that would promote your product in a fun, exciting way, that would build the kind of buzz that money can’t buy. In other words, Adwords is not the only way to build traffic.

BTW, if you’d like to learn how to easily add video to your web pages, blogs, eBay auctions, etc, check this out.

Happy Easter from the www.richdogmillionaire.com gang

Technorati Tags: , , , , ,

How to Turn WordPress into an Online Store

April 11th, 2009

We have just come across something we love and recommend: Market Theme for WordPress — it basically turns your WordPress blog into an online store. As we said in our popular post, WordPress: Making Other Websites Obsolete, the free open-source WordPress  “is making other website-building options, or the need for those options, nearly obsolete… With the right themes and the necessary plug-ins and widgets, your “blog” can look like, and operate as, just about any kind of site.” And here is a perfect, usable example. One of our team members has been planning on building an online store. He has looked into many options, including Yahoo Stores and Amazon Services. Both are good, but our buddy has already been using WordPress — he knows it, he loves it, so why change. Also, instead of paying the monthly Yahoo and Amazon fees, you download the Market Theme for a one-time license fee of $55 (or a $150 fee for a developer license).

So if you already use WordPress, this is a no-brainer. If you haven’t tried WordPress before, we highly recommend you start, for just about all your internet entrepreneurial needs.

Click here to view more details on the Market “Online Store” Theme.

Technorati Tags: , , , , , , , , , , ,

The Willy Wonka Advertising Technique

April 11th, 2009

When we joked a while back about making newspaper ink addictive (actually it was a Jon Stewart joke), we had no idea it wasn’t total fantasy. No, nobody is making a narcotic ink, not yet anyway; rather, somebody is making FLAVORED ink. The internet has taken a lot of business away from newspapers. But the one thing the internet cannot do, yet, is transmit tastes. Scented advertisements have been around for a while. Now, as The Economist magazine reports, Adnan Aziz has built a company, First Flavor. He was watching “Willy Wonka and the Chocolate Factory” one day, the scene where the kids are licking the flavored wallpaper — “The snozzberries taste like snozzberries” — and it gave him the idea. When Veruca Salt said, “Who ever heard of a snozzberry,” now a Willy Wonka can advertise one and let her taste it.

This is the kind of innovation that builds business. And that was our point in the earlier post — you cannot legislate and regulate to prop up a business that is no longer viable under its current model; you must evolve.

We guess you can call this our Easter post, Happy Easter from Rich Dog Millionaire.

Technorati Tags: , , , , , ,

Elance: The Online Job Market

April 10th, 2009

If you are a professional — whether it’s programming, sales, finance, writing, administration (and more)  — or if you are looking to hire a professional, we assume you may know about www.elance.com. According to their stats, there have been over 25,000 jobs posted in the last 30 days. And if you need to hire an expert, there are over 80,000 to choose from. A good resource to add to your favorite links. Think of it as Craigslist, the premium edition.

Technorati Tags: , , , , , , ,

Rent Out Your Stuff Online $$

April 9th, 2009

This morning we posted info on Live Deal, which is an eBay-type company that focuses on local business. A buddy reminded us about Zilok — “the online rental marketplace” — where you can rent (or for our purposes, rent out) just about anything: tools, electronics, appliances, cars, vacation homes… you name it.  This is actually a very exciting website for us. First, it suggests yet another business angle for the internet; second, it’s another marketplace for anyone to make money. Jeff Boudier, the General Manager of Zilok in the U.S. (it is a Belgian-based company) explains how the system works on the NBC San Diego Youtube clip below. He says that 80% of everything you have is, on average, used less than once month. A power drill is used, on average, only 12 minutes during its entire lifespan. So why not put items like that to work and rent them out. It’s a novel — and obvious — idea. Zilok charges a commission based on the rental cost.

Technorati Tags: , , , , , , , , , , , , ,

Internet Garage Sales, An Alternative to EBay and Craigslist

April 9th, 2009

Let’s say you have a big plasma-screen TV, or a vintage Ford Mustang, or a litter of Siberian Huskies, and you are looking to sell them to a loving buyer. Do you go to eBay, and end up shipping the TV, the car, or the puppies across the country? Well, you could. But it might get ridiculously expensive, and the puppies might not like it. A good alternative is www.livedeal.com. They are sort of a cross between eBay and Craiglist, and they service over 70,000 zip codes in the U.S. So if you have something too big to ship, or if your shipment might get too agitated, try Live Deal.

(original content by www.richdogmillionaire.com)

Technorati Tags: , , , , , , , , , , , , ,

Book Review: “The E-Myth Revisted”… And Why Most Internet Businesses Will Fail

April 8th, 2009

“The E-Myth” books by Michael E. Gerber are not generally internet-biz oriented but the series has been among the best-selling business books in years. Do you know what the “E-Myth” is? Basically, it’s the fatal assumption that many, if not most, entrepreneurs have, in starting up and running their business. The assumption is that: knowing the job equals knowing the business. In other words, consider a character that Gerber introduces to us, in “E-Myth Revisited”: Sarah, who is an expert at baking pies. She assumes that, because she knows the techincal side of the business — baking pies — she knows the most important part of the pie business. But she doesn’t, not even close. Just because you know how to set up a website, or you are pretty good with Adwords, doesn’t mean you know how to run an internet business. Another point Gerber says: “If your business depends on you, you don’t own a business, you have a job.” This is also what Tim Ferris was saying in his great book, reviewed here, about the importance of automation.

The way Gerber explains automation is through the model of franchising. Eighty-percent of all new businesses fail within the first five years, 75% of all business-formatted franchises SUCCEED. Franchises concentrate on building a business SYSTEM that can operate automatically — and autonomously — without you having to be there, and it can be expanded — and duplicated — which is what empires are made of. Consider Sarah’s pies — and consider the McDonald’s Big Mac. Is McDonald’s Big Mac the best, tastiest hamburger ever? Most would say no — but McDonald’s is a $40 billion a year business, with nearly 30,000 restaurants in 120 countries.

So look at it this way, whether you are a blogger or internet retailer or any other internet entrepreneur: If you want to grow and build a successful business, what can you learn from McDonald’s and others? Nobody else is talking about this today in “cyber world.” For these reasons, we recommend: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

 

(reviewed by www.richdogmillionaire.com)

Technorati Tags: , , , , , , , , , , , , , ,