‘online dating’ Category

A Website for Young Ladies and Sugar Daddies

April 13th, 2009

New York Times Magazine has a feature story about the dating site, SeekingArrangements.com, where young ladies can find sugar daddies and vice versa.

“The site now claims more than 300,000 registered members… Sugar “babies” outnumber daddies 10 to 1…providing what one sugar daddy called “the best fishing hole I ever fished in… About 30 percent of the arrangements on the site involve the daddy paying an “allowance,” usually a thousand or two a month, though the site claims some reach $10,000. The rest provide the baby with incidental cash, shopping sprees, gifts, travel or the fleeting illusion that theirs is a high-end, easy life. “I get flown to whatever city I want,” wrote a North Carolina college student…” 

Twenty-two-year-old Mercedes says: “I could go out and work three jobs and still go to school and probably make decent grades, but is that really what I want to do? I make more money this way, and I have a lot more fun.” For the babies, it’s free to join; the “daddies” pay $44.95/month (plus an optional $5/month for discreet charges on the credit card statement). A sugar daddy can become a Diamond Club Member, where his income and net worth are verified, and his profile is featured on the home page. Full story here.

Sugar Daddy Site

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Extortion Plot on Dating Site

March 30th, 2009

Robert Frank reports on his always fascinating The Wealth Report that a wealthy gentleman from Connecticut was extorted out of $100,000 by a potential match he met through Sugardaddies.com, a young woman — and her 29-year-old husband.

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A Fact About Marketing Online Dating Services…

March 28th, 2009

We’re currently reading the book, Click, by Bill Tancer, which we will review here shortly. But we wanted to mention a very interesting statistic that Tancer includes in his book, which you may want to keep in mind, as you build your online business. Basically, the more it costs to sign up for a dating service, and the longer the registration/survey process is, the more that site skews toward females. In order to skew back towards males, a site has to offer the ability to surf/browse photos without having to join or register. The psychology behind this, as you might expect, is that females are more interested in relationships, and the quality of potential partners, versus guys — who wanna see the pics. Tancer’s book contains a lot of other insights,  which we will blog about as soon as we finish the book.

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