Social Marketing: “The Domino Effect”
April 16th, 2009If you haven’t heard already, Dominos Pizza had a little problem recently. A couple of idiot employees videotaped themselves making a pizza in, shall we say, a not so sanitary way. They posted the clip on youtube (which has since been removed). The story hit the viral speedway; soon five of the top 12 Google search results for Domino’s referred to the incident. A public relations nightmare. Suddenly, long-time customers were starting to question buying pizzas there.
Old-school companies are having to redefine how they communicate. Social — or viral – marketing is, well, spreading, and becoming perhaps the dominate or most powerful marketing force out there. As we suggested in our Easter post, a viral campaign should be a part of your long-term plans; and you should realize it’s not a one-way street.