‘Publicity’ Category

Social Marketing: “The Domino Effect”

April 16th, 2009

If you haven’t heard already, Dominos Pizza had a little problem recently. A couple of idiot employees videotaped themselves making a pizza in, shall we say, a not so sanitary way. They posted the clip on youtube (which has since been removed). The story hit the viral speedway; soon five of the top 12 Google search results for Domino’s referred to the incident. A public relations nightmare. Suddenly, long-time customers were starting to question buying pizzas there.

Old-school companies are having to redefine how they communicate. Social — or viral – marketing is, well, spreading, and becoming perhaps the dominate or most powerful marketing force out there. As we suggested in our Easter post, a viral campaign should be a part of your long-term plans; and you should realize it’s not a one-way street.

Technorati Tags: , , ,

Where to Send Your Press Releases

March 25th, 2009

Sending out press releases about your business is a key marketing strategy. Here are the internet resources for getting your press releases out there:

www.businesswire.com

www.ereleases.com

www.prnewswire.com

www.prweb.com

www.xpresspress.com

Technorati Tags: , , , , , , , , ,