Social Marketing: “The Domino Effect”

admin — Thu, 16 Apr 2009 18:16:50 +0000

If you haven’t heard already, Dominos Pizza had a little problem recently. A couple of idiot employees videotaped themselves making a pizza in, shall we say, a not so sanitary way. They posted the clip on youtube (which has since been removed). The story hit the viral speedway; soon five of the top 12 Google search results for Domino’s referred to the incident. A public relations nightmare. Suddenly, long-time customers were starting to question buying pizzas there.

Old-school companies are having to redefine how they communicate. Social — or viral – marketing is, well, spreading, and becoming perhaps the dominate or most powerful marketing force out there. As we suggested in our Easter post, a viral campaign should be a part of your long-term plans; and you should realize it’s not a one-way street.

Technorati Tags: domino's, Social Marketing, viral marketing, YouTube

Today’s Internet Biz Lesson: “The Easter Bunny Hates You” For Easter, we decided to post the hilarious violent Easter...
A Clever Viral Marketing Technique: “Fresh Balls” How would you like people to email your website link...
Did You Know??? 4.0 (VIDEO) If you haven’t seen the “Did You Know” videos by...

Related posts brought to you by Yet Another Related Posts Plugin.

Where to Send Your Press Releases

admin — Thu, 26 Mar 2009 02:18:31 +0000

Sending out press releases about your business is a key marketing strategy. Here are the internet resources for getting your press releases out there:

Technorati Tags: Business Wire, EReleases, Internet, Marketing, PR Newswire, Press releases, PRWeb, Publicity, Traffic Building, Xpress Press