“Changyou is Making a Fortune Selling Items in a Virtual World”

admin — Sun, 05 Apr 2009 19:51:37 +0000

As The Economist magazine reported this week, the first company this year to list on NASDAQ is a Chinese company selling “items that do not exist.” Changyou is an online-gaming business, with revenues of $202M and profits of $108M. The company “provides free access to its games, collecting revenue from the 10% or so of players who are prepared to pay for in-game extras, such as weapons, medicine, and shields.” Popular Chinese games feature elves, dwarves, and ancient Chinese characters. You can get the full Economist story here.

This is not a new business model in China. Here’s an article about how a social site is doing it: “How One Social Net In China is Making a Lot of Money“. In this story, only 10% of the site’s revenue is from advertising. Meanwhile, it sells $750M/year in virtual goods.

Technorati Tags: Changyou, China, How to make money online, Make money online, online gaming, The Economist

Facebook Gaming: Texas Hold ‘Em Poker and Virtual Pets Facebook is emerging “as the world’s biggest gaming platform. It...
Zappos.com: $1 Billion in Sales This week The Economist magazine has an interesting article on...
Making Sales: The Top Internet Languages According to Internet World Stats, the top internet languages are:...

Related posts brought to you by Yet Another Related Posts Plugin.

Rich Dog Millionaire™ » Rich Dog Shanghai Bureau

“Changyou is Making a Fortune Selling Items in a Virtual World”