‘Search Engines’ Category

“Internet Has Only Just Begun, Say Founders”

April 23rd, 2009

The founders of the internet say the web has really just started and hasn’t reached its potential: ” Just 23 percent of the globe’s population currently uses the Internet…” That a lot of potential.  Right now only five percent of Africans surf the web. Access is expected to grow substantially with the increase of mobile access, as people will no longer need a computer to get to the internet.

Robert Cailliau, who developed the internet  in 1989 with Tim Berners-Lee, said he is surprised that search engines can still sort through all the data. But, of course, that is what makes the WWW so powerful — it’s the opportunity Google saw and ran with.

Once again, facts and current events like this make us think: What opportunities are out there? If only 23% of the world population is on the internet, what businesses can be built based on the needs of the other 77%, once they get online? Is their an angle here?

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Traffic Building Tip: Craigslist

April 13th, 2009

Posting on Craigslist — i.e., to announce and promote the products or services of your web site — is a strong search engine (indexing) technique  you can regularly use, to drive traffic to your site. Just be sure you follow the rules so you don’t get kicked off Craigslist.

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Amazon Changes Affiliate Program; Will No Longer Pay Fee on Paid Search Traffic

April 6th, 2009

Amazon has announced they will “no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca or www.endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks.” This will affect those affiliates who have carved out a business by simply buying keywords and sending the clicks directly to Amazon. This is not surprising. We don’t think Amazon was particularly thrilled with this angle. The affiliates here were basically competing against Amazon; by placing a keyword bid higher than Amazon, you got the traffic instead of Amazon. So their thinking undoubtedly was: Why should we pay you a fee for outbidding us? Loophole closed. For further info, you can go to Amazon here.

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Book Review: “We Are What We Click”

April 4th, 2009

As Bill Tancer says, in the last five words of his book, Click: What Millions of People Are Doing Online and Why it Matters — “We are what we click.” In other words, you can draw a profile of people by looking at online behavior — what they type into search engines, what sites they visit… It is the kind of market research that your grandparents’ generation could only have imagined, even for “real world” applications. For example, as Tancer explains, if you own a store that sells prom dresses, brick and mortar or otherwise, and you assume the biggest promotional or sales season  is April/May, you would be wrong. (For prom dresses it’s actually January.)

Like any good storyteller, Tancer starts his tale with some sex — Chapter One is entitled PPC, as in “Porn, Pills, and Casinos.” Fun fact: the domain www.sex.com has generated upwards to $750,000 per month in PPC revenue. A self-employed software salesman registered sex.com in 1994. The domain was subsequently stolen from him, but he eventually got it back. Another fun fact: Twenty-percent of all email spam is for Viagra.

“How to” questions are nearly 3% of all search-engine queries in the United States. That may give you some ideas when you are marketing your business. The internet has fundamentally changed the nature of marketing itself. As one hotel executive told Tancer, “I use to rely on my brand to keep my hotel full.” Now he spends his time keeping up with TripAdvisor.

Studying the internet like this is new, and potentially very powerful. You can start making predictions, based on what people are doing online. More to the point — as an associate of Tancer says — you aren’t so much making predictions as finding out about stuff before everybody else does. The author explains how he has used his research to pick the winners of reality TV shows. And by examining the early adopters of today’s biggest websites, you could, potentially, predict the big websites of the future. Another important part of internet marketing: the superconnectors of social marketing — the increasing power of sites like MySpace and Facebook.

Tancer is a statistics geek and sometimes his excitement for the stats can get into dry territory, but overall we find this amazing material. He works for Hitwise, a firm that concentrates on this type of research. As we have said before, most of your competitors have no idea about this stuff; they probably don’t even think to care. Meanwhile, our copy of Click is highlighted with all kinds of notes and ideas. POP QUIZ: If you are a common celebrity ( female, particularly), what is the #1 thing you can do that will catapult you straight to the top of celebrity-world? In this book, Tancer reveals what it is…. hint: Paris Hilton did it…

Click: What Millions of People Are Doing Online and Why it Matters

(review by www.richdogmillionaire.com)

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Top 10 Search Terms: Viagra Beats Flu Symptoms

March 14th, 2009

Paypal is the #1 most-searched term in the IT/Internet category, followed by Paypal login and Paypal.com. Toyota ranks #1 in the automotive category. Netflix beats IMDB for the movie category (the term “movies” is 3rd).  MySpace leads Facebook and YouTube in Net Communities and Chat. In Pharmaceuticals and Medical, Viagra beats out Flu Symptoms. These and more interesting statistics from Hitwise, as reported by ClickZ.

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72% of Internet Searches are Google

March 10th, 2009

Seventy-two percent  of all internet searches last month were on Google. At a distant second was Yahoo with 17% and third was Microsoft’s MSN at 6%. This time last year, Google was at 66%. Where’s Cuil?

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