‘Traffic Building’ Category

A Clever Viral Marketing Technique: “Fresh Balls”

January 4th, 2010

How would you like people to email your website link to everybody they know — for your site to go viral, as they say.

Think about it: Why do people forward links, pictures, videos, to their friends? How can you create a website or a marketing campaign that would lead people to hit the forward button? Jokes and sex are obvious examples. Check out the internet store link below. This link, with a clever video, has been popping up in inboxes:

http://freshballs.com/

Now, keep in mind: this is only one part of a campaign. You got them to your site. Then you have to convert them and convince then to buy. Does this sales pitch do it? It’s funny, it’s clever, it’s well produced, but will they buy it? We’re just asking. One downside to using humor, is that people don’t take your product seriously; you may not develop the trust necessary. Ultimately, there has to be a market for your product and those consumers have to be convinced — and trust — that your product is what they need (beer seems to be an exception). It’s one thing to get viral buzz; it’s another to convert.

A quick check of Alexa reports that “time on site (in minutes) peaked on Dec 21 at about four minutes. That doesn’t give much time to go through a shopping cart. Now “time on site” is down to two and a half minutes, which is roughly the length of the video.

Technorati Tags: , , , , , , ,

Huff Post’s “Megan Fox Wears Panties; Lifts Foot Above Head (PHOTOS)”

November 19th, 2009

You gotta admire Huff Post for the eye-catching headlines, like this one.  The Huffington Post, a liberal blog and news site, was launched in 2005 and now has 22 million unique visitors a month and is the most linked-to blog on the internet. While Megan Fox, her panties, and photos of both are not the typical content of Huff Post, this is an example of how a blog can build its breadth and expand its audience (yes we’re serious and having serious fun writing this). Never underestimate the power of an eye-catching headline in your blog or other site — especially when it gets linked like this :)

Image: Megan Fox Wears Panties, Lifts Foot Above Head (PHOTOS)

Technorati Tags: , , , ,

Traffic Building Tip: Craigslist

April 13th, 2009

Posting on Craigslist — i.e., to announce and promote the products or services of your web site — is a strong search engine (indexing) technique  you can regularly use, to drive traffic to your site. Just be sure you follow the rules so you don’t get kicked off Craigslist.

Technorati Tags: , , ,

Today’s Internet Biz Lesson: “The Easter Bunny Hates You”

April 11th, 2009

For Easter, we decided to post the hilarious violent Easter bunny video. Today’s lesson is that YouTube — or video in general —  is a great viral marketing tool. Can you think of a video you can create that would promote your product in a fun, exciting way, that would build the kind of buzz that money can’t buy. In other words, Adwords is not the only way to build traffic.

BTW, if you’d like to learn how to easily add video to your web pages, blogs, eBay auctions, etc, check this out.

Happy Easter from the www.richdogmillionaire.com gang

Technorati Tags: , , , , ,

How to Blog Like Hugh Hefner, Or Build an Internet Business Like That

April 11th, 2009

One of us just finished the biography of Hugh Hefner, Mr Playboy: Hugh Hefner and the American Dream. The key take-way — that kept coming back again and again — is that, Hefner was not only the Editor and Publisher — he was also the demographic. In other words, he was putting together a magazine that HE would want to read. In MORE other words, he built a business that he was passionate about. And THAT is the key to success. Look at McDonald’s: Ray Kroc was not passionate about hamburgers; he was passionate about franchising, and one of his executives was passionate about real estate — the result: a $40 billion business.

What we’re saying is, you need to build a business around something you are passionate about. “Naked girls, sounds good!” Yes, grasshoppers, but look at the situation, Hefner saw the opportunity in 1953 — in a world of Esquire-type mags — for nudity, in a cool, sophisticated way. He wrote a whole Playboy philosophy about it. So what are you passionate about? Yes, it can be sexual, but what opportunity can you find today, in 2009? If you blog about your passion — or if you build an e-retail site about your passion — you are automatically WAY AHEAD of your competition, if they are just thinking of it as a way to make bucks. You will eventually make more bucks because you will attract those who have the same passion as you. You will have no problem blogging about your topic late at night, after work (or adding another product to your online store) because you like — love — doing it, just like your readers/customers love it.

Expertise — and eventual success — is simply, ultimately, the result of passion.

(original content by www.richdogmillionaire.com)

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

We’re Just Asking: What is the Best Way to Grab 10,000 Visitors/Day

April 7th, 2009

Let’s say your goal is to get 10,000 unique visitors to your website every day. Is it best to have one website, and concentrate all your efforts on that one website to get those 10,000 visitors? Or is it better to have two websites, with the goal of 5,000 visitors each; is that less work overall than 10,000 for one site?… OR how about having five websites? Surely grabbing 2,000 visitors per site is almost automatic — that would give you your 10,000 total. OORR what if you had five websites that each did just 3,000 — suddenly you’ve got 15,000 instead of 10,000… Welcome to our new segment, WE’RE JUST ASKING. Sometimes it’s important to simply ask the question… You may assume one way is the most profitable…but is it?

(original content by www.richdogmillionaire.com)

Technorati Tags: , , , , , , , , , , ,

Amazon Changes Affiliate Program; Will No Longer Pay Fee on Paid Search Traffic

April 6th, 2009

Amazon has announced they will “no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca or www.endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks.” This will affect those affiliates who have carved out a business by simply buying keywords and sending the clicks directly to Amazon. This is not surprising. We don’t think Amazon was particularly thrilled with this angle. The affiliates here were basically competing against Amazon; by placing a keyword bid higher than Amazon, you got the traffic instead of Amazon. So their thinking undoubtedly was: Why should we pay you a fee for outbidding us? Loophole closed. For further info, you can go to Amazon here.

Technorati Tags: , , , , , , , , ,

Market Samurai Announcement — “Hidden Feature”

April 5th, 2009

We’re a big fan of Market Samurai, which is probably the best keywords software out there. So we are interested in this mysterious post, which is dated for Monday, April 6th.

Technorati Tags: , , , , , , , ,

A Fact About Marketing Online Dating Services…

March 28th, 2009

We’re currently reading the book, Click, by Bill Tancer, which we will review here shortly. But we wanted to mention a very interesting statistic that Tancer includes in his book, which you may want to keep in mind, as you build your online business. Basically, the more it costs to sign up for a dating service, and the longer the registration/survey process is, the more that site skews toward females. In order to skew back towards males, a site has to offer the ability to surf/browse photos without having to join or register. The psychology behind this, as you might expect, is that females are more interested in relationships, and the quality of potential partners, versus guys — who wanna see the pics. Tancer’s book contains a lot of other insights,  which we will blog about as soon as we finish the book.

Technorati Tags: , , , , , , ,

Where to Send Your Press Releases

March 25th, 2009

Sending out press releases about your business is a key marketing strategy. Here are the internet resources for getting your press releases out there:

www.businesswire.com

www.ereleases.com

www.prnewswire.com

www.prweb.com

www.xpresspress.com

Technorati Tags: , , , , , , , , ,