‘Website Design’ Category

A Clever Viral Marketing Technique: “Fresh Balls”

January 4th, 2010

How would you like people to email your website link to everybody they know — for your site to go viral, as they say.

Think about it: Why do people forward links, pictures, videos, to their friends? How can you create a website or a marketing campaign that would lead people to hit the forward button? Jokes and sex are obvious examples. Check out the internet store link below. This link, with a clever video, has been popping up in inboxes:

http://freshballs.com/

Now, keep in mind: this is only one part of a campaign. You got them to your site. Then you have to convert them and convince then to buy. Does this sales pitch do it? It’s funny, it’s clever, it’s well produced, but will they buy it? We’re just asking. One downside to using humor, is that people don’t take your product seriously; you may not develop the trust necessary. Ultimately, there has to be a market for your product and those consumers have to be convinced — and trust — that your product is what they need (beer seems to be an exception). It’s one thing to get viral buzz; it’s another to convert.

A quick check of Alexa reports that “time on site (in minutes) peaked on Dec 21 at about four minutes. That doesn’t give much time to go through a shopping cart. Now “time on site” is down to two and a half minutes, which is roughly the length of the video.

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How to Turn WordPress into an Online Store

April 11th, 2009

We have just come across something we love and recommend: Market Theme for WordPress — it basically turns your WordPress blog into an online store. As we said in our popular post, WordPress: Making Other Websites Obsolete, the free open-source WordPress  “is making other website-building options, or the need for those options, nearly obsolete… With the right themes and the necessary plug-ins and widgets, your “blog” can look like, and operate as, just about any kind of site.” And here is a perfect, usable example. One of our team members has been planning on building an online store. He has looked into many options, including Yahoo Stores and Amazon Services. Both are good, but our buddy has already been using WordPress — he knows it, he loves it, so why change. Also, instead of paying the monthly Yahoo and Amazon fees, you download the Market Theme for a one-time license fee of $55 (or a $150 fee for a developer license).

So if you already use WordPress, this is a no-brainer. If you haven’t tried WordPress before, we highly recommend you start, for just about all your internet entrepreneurial needs.

Click here to view more details on the Market “Online Store” Theme.

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WordPress: Making Other Websites Obsolete

April 1st, 2009

Ok, this might still be an opinion at the moment, but we are beginning to think that WordPress, the free open-source blog program, is making other website-building options, or the need for those options, nearly obsolete. First of all, as you may already know from previous posts, we consider WordPress to be the best blogging software. It’s not that the others are bad; some have advantages that Wordpress does not. But with WordPress — and its endless supply of themes, plug-ins, and widgets — you can pretty-much do anything: it’s not your dad’s blog anymore. With the right themes and the necessary plug-ins and widgets, your “blog” can look like, and operate as, just about any kind of site. WordPress is part of the so-called Web 2.0 world we recently referred to here — the user-generated software is always evolving and improving. If you’d like  to read more about WordPress, check out our post here.

(original content by www.richdogmillionaire.com)

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A Fact About Marketing Online Dating Services…

March 28th, 2009

We’re currently reading the book, Click, by Bill Tancer, which we will review here shortly. But we wanted to mention a very interesting statistic that Tancer includes in his book, which you may want to keep in mind, as you build your online business. Basically, the more it costs to sign up for a dating service, and the longer the registration/survey process is, the more that site skews toward females. In order to skew back towards males, a site has to offer the ability to surf/browse photos without having to join or register. The psychology behind this, as you might expect, is that females are more interested in relationships, and the quality of potential partners, versus guys — who wanna see the pics. Tancer’s book contains a lot of other insights,  which we will blog about as soon as we finish the book.

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Easily Publish Video On Web Pages, Blogs, eBay Auctions And More

March 26th, 2009

Here’s a very cool,  handy tool..

As Gareth explains:

“Let me show you my simple ‘1-2-3’ method for putting ANY video on ANY web site in mere minutes.”

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Photos for Your Website

March 11th, 2009

Somebody asked: Where’s a good place to get photographs for a website. Getty Images is a great place to go. Thousands of photos that you can license, from creative to editorial (news). In fact, they also license music.

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