Jeff Jarvis, in his book, What Would Google Do?, sums it up pretty well: He calls Yahoo and AOL “has beens,” stuck operating under “old rules… They control content and distribution and think they can own customers, relationships, and attention.” Google beat these guys simply by recognizing the nature of the  internet: “Google, ” Jarvis says, “sees its home page as the way to get you to where you want to go. And when you get there, there’s a good chance you’ll find a Google ad or application. That is where Google wants to be: where you are.” Meanwhile, Yahoo and AOL wanted you to come to where they were, and stay there. That is not how the internet works.

And this is why Yahoo has lost the game.

Technorati Tags: "What Would Google Do?", AOL, GeoCities, Google, History of Google, history of the internet, Internet, Jeff Jarvis, Yahoo

Related posts:

1. Reuters: Yahoo May Cut “Several Hundred Jobs” Reuters is reporting that Yahoo may be on the verge...
2. 72% of Internet Searches are Google Seventy-two percent  of all internet searches last month were on...
3. Ebay Cuts Fees For Casual Sellers “The online marketplace eBay is eliminating some upfront fees to...

Related posts brought to you by Yet Another Related Posts Plugin.

At the end of March, Google cut about 200 jobs, mostly in its advertising sales.

Technorati Tags: Internet News, Layoffs, Yahoo

Related posts:

1. More Yahoo Cuts; Cutting GeoCities — And Why Yahoo Has Lost As you probably know now, Yahoo announced its third round...
2. Google Lays Off 200, Mostly in Advertising Sales Google is cutting about 200 employees in its second round...
3. 72% of Internet Searches are Google Seventy-two percent  of all internet searches last month were on...

Related posts brought to you by Yet Another Related Posts Plugin.

Like any good storyteller, Tancer starts his tale with some sex — Chapter One is entitled PPC, as in “Porn, Pills, and Casinos.” Fun fact: the domain www.sex.com has generated upwards to $750,000 per month in PPC revenue. A self-employed software salesman registered sex.com in 1994. The domain was subsequently stolen from him, but he eventually got it back. Another fun fact: Twenty-percent of all email spam is for Viagra.

“How to” questions are nearly 3% of all search-engine queries in the United States. That may give you some ideas when you are marketing your business. The internet has fundamentally changed the nature of marketing itself. As one hotel executive told Tancer, “I use to rely on my brand to keep my hotel full.” Now he spends his time keeping up with TripAdvisor.

Studying the internet like this is new, and potentially very powerful. You can start making predictions, based on what people are doing online. More to the point — as an associate of Tancer says — you aren’t so much making predictions as finding out about stuff before everybody else does. The author explains how he has used his research to pick the winners of reality TV shows. And by examining the early adopters of today’s biggest websites, you could, potentially, predict the big websites of the future. Another important part of internet marketing: the superconnectors of social marketing — the increasing power of sites like MySpace and Facebook.

Tancer is a statistics geek and sometimes his excitement for the stats can get into dry territory, but overall we find this amazing material. He works for Hitwise, a firm that concentrates on this type of research. As we have said before, most of your competitors have no idea about this stuff; they probably don’t even think to care. Meanwhile, our copy of Click is highlighted with all kinds of notes and ideas. POP QUIZ: If you are a common celebrity ( female, particularly), what is the #1 thing you can do that will catapult you straight to the top of celebrity-world? In this book, Tancer reveals what it is…. hint: Paris Hilton did it…

Click: What Millions of People Are Doing Online and Why it Matters

(review by www.richdogmillionaire.com)

Technorati Tags: and Casinos", Bill Tancer, Click, Click the book, Click: What Millions of People Are Doing Online and Why It Matters, Facebook, MySpace, Pills, porn, prom dresses, Search Engines, Sex, sex.com, Social Marketing, TripAdvisor, Viagra

Related posts:

1. A Fact About Marketing Online Dating Services… We’re currently reading the book, Click, by Bill Tancer, which...
2. How to Become a Rock Star in These (Internet) Times In the old days, a musician’s dream was to get...
3. Adwords: Focusing on “Long-Tail Words” “Smaller advertisers have a better shot of appearing on the...

Related posts brought to you by Yet Another Related Posts Plugin.

Technorati Tags: Cuil, Google, MSN, Search Engines, SEO, Yahoo

Related posts:

1. “Internet Has Only Just Begun, Say Founders” The founders of the internet say the web has really just started...
2. More Yahoo Cuts; Cutting GeoCities — And Why Yahoo Has Lost As you probably know now, Yahoo announced its third round...
3. Google Lays Off 200, Mostly in Advertising Sales Google is cutting about 200 employees in its second round...

Related posts brought to you by Yet Another Related Posts Plugin.