More Yahoo Cuts; Cutting GeoCities — And Why Yahoo Has Lost

As you probably know now, Yahoo announced its third round of layoffs. Additionally, Yahoo is shutting down several services, including Geocities. Remember when Yahoo was at the top? Before Google. There was Yahoo and also AOL. What happened to them?

Jeff Jarvis, in his book, What Would Google Do?, sums it up pretty well: He calls Yahoo and AOL “has beens,” stuck operating under “old rules… They control content and distribution and think they can own customers, relationships, and attention.” Google beat these guys simply by recognizing the nature of the  internet: “Google, ” Jarvis says, “sees its home page as the way to get you to where you want to go. And when you get there, there’s a good chance you’ll find a Google ad or application. That is where Google wants to be: where you are.” Meanwhile, Yahoo and AOL wanted you to come to where they were, and stay there. That is not how the internet works.

And this is why Yahoo has lost the game.

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