Some Facts About Cyber Monday
Cyber Monday is, of course, the online shopping version or followup to Black Friday. Is Cyber Monday the busiest online shopping day of the year? No. According to Snopes, the busiest day for internet sales occurs around mid-December. Cyber Monday, meanwhile, has only been about the 12th busiest online shopping day. Cyber Monday is a relatively new invention, having been dreamed up as a promotional event by Shop.org in 2005.
It pays to be aware of how consumer shopping habits are evolving around Black Friday. There is now a “2-Day” sale that runs from Friday to Saturday. There are also “Pre-Black Friday” sales that run the four days leading up to Thanksgiving, often advertised in Sunday circulars. So there are many variations, and you can certainly come up with something that might work for your internet store. Here’s another fact to keep in mind, as reported by Snopes: consumers are going online Thanksgiving Day, to plot their strategy for the big day. Mass merchants incorporate their online operations into BF. Cyber Monday is now a secondary priority for the onlines ops of these retailers. They will still take advantage of the Cyber Monday opportunity — but BF and 2-Day are more important to them.
Should you do a Cyber Monday or Black Friday promotion for your site? It’s not an automatic yes but the period between Thanksgiving and Christmas is when retailers make most of their money. And don’t think you’re too late. While, the big brick and mortars plan for BF a year or more in advance, we’ve heard from one source that at least one big retailer went into the weekend still making their online plans — ah, the power of digital.
If you want to see what’s going on, check out www.cybermonday.com. The site is run by shop.org, a community of over 700 digital retailers.
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