Posts tagged ‘Amazon’

Cyber Monday Sales May Hit Record

November 30th, 2009

Amazon and Wal-Mart.com are leading the pack to a record Cyber Monday

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Amazon Offering Up to 15% Commission on Black Friday Sale

November 20th, 2009

Amazon is reminding its Associates (aka affiliates) to link to its Black Friday deals and earn up to 15% . An important reminder: Don’t forget to take down the links after the sale ends.

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Adwords: Focusing on “Long-Tail Words”

April 14th, 2009

“Smaller advertisers have a better shot of appearing on the crucial first page of search results, and there are big opportunities for all advertisers to attract attention by bidding on less popular, multi-words… (says) research firm AdGooroo. Read the full story at Internet Retailer magazine.

In other words, focus your campaign on the “longer-tail words” (i.e., “red australian shephard short hair dog” instead of just  “dog” or “australian dog”). You may get far fewer impressions but your click-through-rate will be much, much higher. Well, of course, this is nothing new. Chris Anderson wrote a great book about it back in 2006, The Long Tail: Why the Future of Business is Selling Less of More. A good example of what this all means was explained in his book: A Borders bookstore carries about 100,000 titles; meanwhile at Amazon, 25% of Amazon’s total “sales come from outside its top 100,000 titles.” The 20th century was about hits and broadcasting; the 21st century is about nices and narrowcasting. This is, as most people know by now, the heart of e-commerce.

BTW here’s another fun fact about broadcasting versus narrowcasting: Today’s hit “CSI” is watched by 15% of TV households. Compare that to “I Love Lucy’s” 74%. Niche is the thing now.

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Book Review: “The Home-Based Bookstore” by Steve Weber

April 14th, 2009

Author Steve Weber begins his book, The Home-Based Bookstore, by saying: “Selling used books on the internet is one of the greatest opportunities available to small entrepreneurs today.”  Weber has sold over $1 million in used books to customers in over 30 countries. You can start small, making a few hundred dollars a month, maybe beginning with books on your own shelf; and you can grow it into a full-time business. First, Weber tells you where you can find used books, and he explains what kind of books to search for — versus the types of books to avoid (i.e., fiction mostly, especially books that have been best-sellers since, obviously, there’s a lot of copies out there). He then goes into where to sell your books. Amazon, of course, is on the list. If you go to a book detail page on Amazon, you will see an option to buy a used copy of the book. Here, booksellers of all sorts sell their wares. Abebooks is another major marketplace. (You can also build your own site.)

Weber teaches you how to price the books, inventory them, and manage your business, from sales to fullfillment, to customer service, and — one of our favorite topics — advanced automation. There’s an interesting chapter on collectible books (people are looking for first editions). Robert Chamber’s 1939 classic “The Big Sleep” currently goes for over $12,500.

The Home-Based Bookstore: Start Your Own Business Selling Used Books on Amazon, eBay or Your Own Web Site

(reviewed by www.richdogmillionaire.com)

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Amazon Changes Affiliate Program; Will No Longer Pay Fee on Paid Search Traffic

April 6th, 2009

Amazon has announced they will “no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca or www.endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks.” This will affect those affiliates who have carved out a business by simply buying keywords and sending the clicks directly to Amazon. This is not surprising. We don’t think Amazon was particularly thrilled with this angle. The affiliates here were basically competing against Amazon; by placing a keyword bid higher than Amazon, you got the traffic instead of Amazon. So their thinking undoubtedly was: Why should we pay you a fee for outbidding us? Loophole closed. For further info, you can go to Amazon here.

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Automation: Pro-Selling on Amazon Made Easy

March 23rd, 2009

We’re big fans of automation — it’s all about maximizing your profits and minimizing your labor and expenses. There are a lot of small — and not so small — businesses selling on Amazon. (Ever see the option to buy used copies of a book you’re looking at on Amazon? — there’s a substantial business there.) It’s time for our inaugural “Automation” post : SellerEngine specializes in third-party software for entrepreneurs who sell product on Amazon. Here is info on “SellerEngine Plus” (quoted from their site):

**If you are an Amazon ProMerchant selling books and media, SellerEngine Plus offers the tools and the speed you need to price competitively and keep all your listings up to date.

**Enter your listings quickly and accurately by downloading your listings directly from Amazon, scanning them in using templates, or importing from files. SellerEngine Plus automaticaly retrieves the available information for the items from Amazon as you enter them, saving you hours!

**Our customizable, information-packed interface makes it easy to see at-a-glance not only all the details for your listings, but also what the competition is up to. When you need to make the same change to many items, you can edit them all at once in SellerEngine Plus!

**The proof is in the pricing! Use our Reprice Rules Wizard to create pricing strategies for the different segments of your inventory. Run price checks in real time, and use our price check status flags and the retrieved competitive information to be confident you have priced your items for maximum profitability!

**SellerEngine Plus puts you in control of your listings. Create your listings locally, and then upload directly to the Amazon Marketplace through SellerEngine Plus, when you are ready! Our orders retrieval system keeps your listings synchronized, so that you won’t accidentally create double listings.

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Where Can I Find Books to Sell Online?

March 20th, 2009

Someone was reading our post Best Place to Find Products to Sell Online and asked, “What if I want to sell books?” The #1 book wholesaler in the U.S. is Ingram. They have a drop-shipping service, which can ship the books directly to your customer. Ingram is also the #1 DVD wholesaler. Of course this is assuming you want to buy and resell new books. It’s a tough business — you’re competing against Amazon — but it can be done, if you specialize and also source out books Amazon or Ingram may not carry or have in-stock. Perhaps you may wish to try Amazon Associates first: Start by earning a commission on your reviews or recommendations. See if there’s a market for your speciality.

(Original content by www.richdogmillionaire.com)

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