Today — December 1 — new Federal Trade Commission guidelines for endorsements and testimonials went into effect — guidelines that apply to bloggers and others who endorse products and get paid for it, ie through affiliate links. The guidelines are broad but it’s basically all about disclosure and being honest. While officially you should seek your own counsel, here is a link that lists a variety of reactions and opinions to the guidelines. Our opinion — and it’s just an non-legal opinion of course — is that if you practice disclosure and you’re honest about why you are recommending a product, you won’t be a target. See our Disclosure Statement in our “About” Page.
Posts tagged ‘Blog’
You gotta admire Huff Post for the eye-catching headlines, like this one. The Huffington Post, a liberal blog and news site, was launched in 2005 and now has 22 million unique visitors a month and is the most linked-to blog on the internet. While Megan Fox, her panties, and photos of both are not the typical content of Huff Post, this is an example of how a blog can build its breadth and expand its audience (yes we’re serious and having serious fun writing this). Never underestimate the power of an eye-catching headline in your blog or other site — especially when it gets linked like this
We have just come across something we love and recommend: Market Theme for WordPress — it basically turns your WordPress blog into an online store. As we said in our popular post, WordPress: Making Other Websites Obsolete, the free open-source WordPress “is making other website-building options, or the need for those options, nearly obsolete… With the right themes and the necessary plug-ins and widgets, your “blog” can look like, and operate as, just about any kind of site.” And here is a perfect, usable example. One of our team members has been planning on building an online store. He has looked into many options, including Yahoo Stores and Amazon Services. Both are good, but our buddy has already been using WordPress — he knows it, he loves it, so why change. Also, instead of paying the monthly Yahoo and Amazon fees, you download the Market Theme for a one-time license fee of $55 (or a $150 fee for a developer license).
So if you already use WordPress, this is a no-brainer. If you haven’t tried WordPress before, we highly recommend you start, for just about all your internet entrepreneurial needs.
Click here to view more details on the Market “Online Store” Theme.
Ok, this might still be an opinion at the moment, but we are beginning to think that WordPress, the free open-source blog program, is making other website-building options, or the need for those options, nearly obsolete. First of all, as you may already know from previous posts, we consider WordPress to be the best blogging software. It’s not that the others are bad; some have advantages that Wordpress does not. But with WordPress — and its endless supply of themes, plug-ins, and widgets — you can pretty-much do anything: it’s not your dad’s blog anymore. With the right themes and the necessary plug-ins and widgets, your “blog” can look like, and operate as, just about any kind of site. WordPress is part of the so-called Web 2.0 world we recently referred to here — the user-generated software is always evolving and improving. If you’d like to read more about WordPress, check out our post here.
(original content by www.richdogmillionaire.com)
Here’s a very cool, handy tool..
As Gareth explains:
The Huffington Post has shot to the top of charts of blogging since launching in 2005. Now they have a reporter assigned to the White House Press Corps. We have read many books on blogging, considering that Rich Dog Millionaire is a blog. We are always trying to improve things. Many of the books we’ve read, strangely — or maybe not so — have been written by techno-geeks. These geeks started up a blog five or more years ago, have achieved a certain amount of success, and now they have written books, even if they aren’t writers, even if they can’t really write a book. There is one book — we will not mention it — in which the guy literally lists pages — and pages — of HTML language that, I guess, we are suppose to somehow copy from his printed book and paste into our blogs, for one reason or another.
This Huffington Post book is different, and as a result, is refreshing. Several critics have complained that the book is light on detailed information, with wide blank borders and a lot of sidetracks and self-promotion about the Post. Yes, but it is a fun and enjoyable read, without any crazy HTML code. And BTW, they do things that well-researched books should do, like define blogs and give us the history of blogs. Don’t look for money-making blog ideas in this book. Rather, sit back and enjoy a nice read about blogging — and the community of blogging. A lot of existing books about blogging seem isolated in their perspective. This is the first book we have read that discusses blogging in social, community terms. And this might give you one of the edges you need to succeed: The Huffington Post Complete Guide to Blogging