Posts tagged ‘Cyber Monday’

Cyber Monday Sales May Hit Record

November 30th, 2009

Amazon and Wal-Mart.com are leading the pack to a record Cyber Monday

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Black Friday Counter-Intelligence

November 26th, 2009

Here’s a handy list of what retailers are doing this year. This would be good to put into your intelligence file, for your own internet store. Here’s a summary of the top five: (details at Iteya)

1. Amazon: Free Super Saving Shipping on $25+ orders

2. eBay: Up to 90% off retail for some items

3. Fingerhut: Low monthly payments and six special offers

4. Walmart: Big markdowns on certain products

5. Kmart: $5 off $50 purchase with code KMART5OFF50

Happy Thanksgiving

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Some Facts About Cyber Monday

November 22nd, 2009

Cyber Monday is, of course, the online shopping version or followup to Black Friday. Is Cyber Monday the busiest online shopping day of the year? No. According to Snopes, the busiest day for internet sales occurs around mid-December. Cyber Monday, meanwhile, has only been about the 12th busiest online shopping day. Cyber Monday is a relatively new invention, having been dreamed up as a promotional event by Shop.org in 2005.

It pays to be aware of how consumer shopping habits are evolving around Black Friday. There is now a “2-Day” sale that runs from Friday to Saturday. There are also “Pre-Black Friday” sales that run the four days leading up to Thanksgiving, often advertised in Sunday circulars. So there are many variations, and you can certainly come up with something that might work for your internet store. Here’s another fact to keep in mind, as reported by Snopes: consumers are going online Thanksgiving Day, to plot their strategy for the big day. Mass merchants incorporate their online operations into BF. Cyber Monday is now a secondary priority for the onlines ops of these retailers. They will still take advantage of the Cyber Monday opportunity — but BF and 2-Day are more important to them.

Should you do a Cyber Monday or Black Friday promotion for your site? It’s not an automatic yes but the period between Thanksgiving and Christmas is when retailers make most of their money. And don’t think you’re too late. While, the big brick and mortars plan for BF a year or more  in advance, we’ve heard from one source that at least one big retailer went into the weekend still making their online plans — ah, the power of digital.

If you want to see what’s going on, check out www.cybermonday.com. The site is run by shop.org, a community of over 700 digital retailers.

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Amazon Offering Up to 15% Commission on Black Friday Sale

November 20th, 2009

Amazon is reminding its Associates (aka affiliates) to link to its Black Friday deals and earn up to 15% . An important reminder: Don’t forget to take down the links after the sale ends.

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Black Friday/Cyber Monday: “10 Last-Minute Tips” for Internet Retailers

November 20th, 2009

Channel Adviser is offering “10 Last-Minute Tips”  for internet retailers, who want to maximize sales during Black Friday/Cyber Monday. For your contact info, you get to download a PDF with the tips.  Here’s one of the tips:

“Prominently display holiday shipping deadlines
It’s vital to eliminate every possible reason for a shopper to abandon your site and purchase from somewhere else, so have your
holiday shipping cutoff dates as easy to find as possible on every single page of your store. Label it clearly: “Guaranteed Christmas
Delivery,” “Holiday Shipping Cutoff” and “Gifts on Time” are better than “Holiday Info.” Keep in mind that you are serving a variety of
customers who may celebrate different holidays, so make sure to weave this into your policies and messaging.”

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