Posts tagged ‘E-Retailers’

A Clever Viral Marketing Technique: “Fresh Balls”

January 4th, 2010

How would you like people to email your website link to everybody they know — for your site to go viral, as they say.

Think about it: Why do people forward links, pictures, videos, to their friends? How can you create a website or a marketing campaign that would lead people to hit the forward button? Jokes and sex are obvious examples. Check out the internet store link below. This link, with a clever video, has been popping up in inboxes:

http://freshballs.com/

Now, keep in mind: this is only one part of a campaign. You got them to your site. Then you have to convert them and convince then to buy. Does this sales pitch do it? It’s funny, it’s clever, it’s well produced, but will they buy it? We’re just asking. One downside to using humor, is that people don’t take your product seriously; you may not develop the trust necessary. Ultimately, there has to be a market for your product and those consumers have to be convinced — and trust — that your product is what they need (beer seems to be an exception). It’s one thing to get viral buzz; it’s another to convert.

A quick check of Alexa reports that “time on site (in minutes) peaked on Dec 21 at about four minutes. That doesn’t give much time to go through a shopping cart. Now “time on site” is down to two and a half minutes, which is roughly the length of the video.

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Amazon Going Brick and Mortar?

December 6th, 2009

The Sunday Times  is reporting that Amazon is secretly looking for store locations in Britain. Amazon is denying the rumors. But one wonders if there is fire behind that smoke. It may be an attempt to go after the “click and collect” market — where consumers buy online and pick up in-store.

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Cyber Monday Sales May Hit Record

November 30th, 2009

Amazon and Wal-Mart.com are leading the pack to a record Cyber Monday

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Making Money with Porn iPhone Apps

November 30th, 2009

We’ve seen this before: porn is a launch-pad for making money with a new technology:

As reported on Huffington, a company called MIKandi has taken advantage of Apple’s ban on adult content on its iPhone app store and used it as an opportunity to build a profitable business:

As Phandroid notes, MiKandi is tapping into a potentially huge market opportunity:

“There is a reason that pornography leads the internet in traffic and revenue and with everybody going after the mobile web, it’s a wonder that some enterprising adult company didn’t pursue this earlier. ”

 

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Black Friday Counter-Intelligence

November 26th, 2009

Here’s a handy list of what retailers are doing this year. This would be good to put into your intelligence file, for your own internet store. Here’s a summary of the top five: (details at Iteya)

1. Amazon: Free Super Saving Shipping on $25+ orders

2. eBay: Up to 90% off retail for some items

3. Fingerhut: Low monthly payments and six special offers

4. Walmart: Big markdowns on certain products

5. Kmart: $5 off $50 purchase with code KMART5OFF50

Happy Thanksgiving

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Some Facts About Cyber Monday

November 22nd, 2009

Cyber Monday is, of course, the online shopping version or followup to Black Friday. Is Cyber Monday the busiest online shopping day of the year? No. According to Snopes, the busiest day for internet sales occurs around mid-December. Cyber Monday, meanwhile, has only been about the 12th busiest online shopping day. Cyber Monday is a relatively new invention, having been dreamed up as a promotional event by Shop.org in 2005.

It pays to be aware of how consumer shopping habits are evolving around Black Friday. There is now a “2-Day” sale that runs from Friday to Saturday. There are also “Pre-Black Friday” sales that run the four days leading up to Thanksgiving, often advertised in Sunday circulars. So there are many variations, and you can certainly come up with something that might work for your internet store. Here’s another fact to keep in mind, as reported by Snopes: consumers are going online Thanksgiving Day, to plot their strategy for the big day. Mass merchants incorporate their online operations into BF. Cyber Monday is now a secondary priority for the onlines ops of these retailers. They will still take advantage of the Cyber Monday opportunity — but BF and 2-Day are more important to them.

Should you do a Cyber Monday or Black Friday promotion for your site? It’s not an automatic yes but the period between Thanksgiving and Christmas is when retailers make most of their money. And don’t think you’re too late. While, the big brick and mortars plan for BF a year or more  in advance, we’ve heard from one source that at least one big retailer went into the weekend still making their online plans — ah, the power of digital.

If you want to see what’s going on, check out www.cybermonday.com. The site is run by shop.org, a community of over 700 digital retailers.

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Black Friday/Cyber Monday: “10 Last-Minute Tips” for Internet Retailers

November 20th, 2009

Channel Adviser is offering “10 Last-Minute Tips”  for internet retailers, who want to maximize sales during Black Friday/Cyber Monday. For your contact info, you get to download a PDF with the tips.  Here’s one of the tips:

“Prominently display holiday shipping deadlines
It’s vital to eliminate every possible reason for a shopper to abandon your site and purchase from somewhere else, so have your
holiday shipping cutoff dates as easy to find as possible on every single page of your store. Label it clearly: “Guaranteed Christmas
Delivery,” “Holiday Shipping Cutoff” and “Gifts on Time” are better than “Holiday Info.” Keep in mind that you are serving a variety of
customers who may celebrate different holidays, so make sure to weave this into your policies and messaging.”

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Zappos.com: $1 Billion in Sales

April 18th, 2009

This week The Economist magazine has an interesting article on Zappos.com, the online shoe store that is branching out into other products. Computer Science graduate Tony Hsieh started the company in 1999 and last year it rang up sales of $1 billion. Zappos is distinctly different from many online stores in that it is decidedly not so automatic (as opposed to the Amazon model). Hsieh once described Zappos as a “A service company that just happens to sell shoes.” Job interviewees are asked who their favorite superhero is. New employees are given an option to quit for $2,000. All this to weed out those who are not committed to the wow-service culture of Zappos.

Again, this is an example about finding the edge and the niche. While most internet wags harp about the greatness of automation and working as least as possible (Rich Dog Millionaire is guilty as charged here), other guys are going out and making a billion dollars by essentially doing the opposite. Hsieh is building a brand that he can expand into other areas, not unlike Richard Branson’s Virgin Group.

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“Doubling Sales Every Month”: The Big Growth Industry

April 12th, 2009

As the population ages and babyboomers enter their older years, marketing to and for this group is a BIG growth business/industry. Internet Retailer magazine reports that Parentgiving.com has been doubling sales every month, even without much advertising or promotion.

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How to Turn WordPress into an Online Store

April 11th, 2009

We have just come across something we love and recommend: Market Theme for WordPress — it basically turns your WordPress blog into an online store. As we said in our popular post, WordPress: Making Other Websites Obsolete, the free open-source WordPress  “is making other website-building options, or the need for those options, nearly obsolete… With the right themes and the necessary plug-ins and widgets, your “blog” can look like, and operate as, just about any kind of site.” And here is a perfect, usable example. One of our team members has been planning on building an online store. He has looked into many options, including Yahoo Stores and Amazon Services. Both are good, but our buddy has already been using WordPress — he knows it, he loves it, so why change. Also, instead of paying the monthly Yahoo and Amazon fees, you download the Market Theme for a one-time license fee of $55 (or a $150 fee for a developer license).

So if you already use WordPress, this is a no-brainer. If you haven’t tried WordPress before, we highly recommend you start, for just about all your internet entrepreneurial needs.

Click here to view more details on the Market “Online Store” Theme.

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