Posts tagged ‘Facebook’

Facebook Gaming: Texas Hold ‘Em Poker and Virtual Pets

April 6th, 2009

Facebook is emerging “as the world’s biggest gaming platform. It is close to having 200m active members and its most popular application installed by users is a game – Texas Hold ’em Poker – played by 11m people.” As the Financial Times reports,  “The biggest shift is that, in the past, most of the social gaming has been with people that you don’t know. With Facebook that’s completely changed,” says Brian Fargo, a game developer.”

Compare this to the story we reported on here, coming out of China.

Technorati Tags: , ,

Book Review: “We Are What We Click”

April 4th, 2009

As Bill Tancer says, in the last five words of his book, Click: What Millions of People Are Doing Online and Why it Matters — “We are what we click.” In other words, you can draw a profile of people by looking at online behavior — what they type into search engines, what sites they visit… It is the kind of market research that your grandparents’ generation could only have imagined, even for “real world” applications. For example, as Tancer explains, if you own a store that sells prom dresses, brick and mortar or otherwise, and you assume the biggest promotional or sales season  is April/May, you would be wrong. (For prom dresses it’s actually January.)

Like any good storyteller, Tancer starts his tale with some sex — Chapter One is entitled PPC, as in “Porn, Pills, and Casinos.” Fun fact: the domain www.sex.com has generated upwards to $750,000 per month in PPC revenue. A self-employed software salesman registered sex.com in 1994. The domain was subsequently stolen from him, but he eventually got it back. Another fun fact: Twenty-percent of all email spam is for Viagra.

“How to” questions are nearly 3% of all search-engine queries in the United States. That may give you some ideas when you are marketing your business. The internet has fundamentally changed the nature of marketing itself. As one hotel executive told Tancer, “I use to rely on my brand to keep my hotel full.” Now he spends his time keeping up with TripAdvisor.

Studying the internet like this is new, and potentially very powerful. You can start making predictions, based on what people are doing online. More to the point — as an associate of Tancer says — you aren’t so much making predictions as finding out about stuff before everybody else does. The author explains how he has used his research to pick the winners of reality TV shows. And by examining the early adopters of today’s biggest websites, you could, potentially, predict the big websites of the future. Another important part of internet marketing: the superconnectors of social marketing — the increasing power of sites like MySpace and Facebook.

Tancer is a statistics geek and sometimes his excitement for the stats can get into dry territory, but overall we find this amazing material. He works for Hitwise, a firm that concentrates on this type of research. As we have said before, most of your competitors have no idea about this stuff; they probably don’t even think to care. Meanwhile, our copy of Click is highlighted with all kinds of notes and ideas. POP QUIZ: If you are a common celebrity ( female, particularly), what is the #1 thing you can do that will catapult you straight to the top of celebrity-world? In this book, Tancer reveals what it is…. hint: Paris Hilton did it…

Click: What Millions of People Are Doing Online and Why it Matters

(review by www.richdogmillionaire.com)

Technorati Tags: , , , , , , , , , , , , , , ,

“If Your Business Does Not Have a Facebook Page, Now is the Time to Jump…”

April 2nd, 2009

Tyler Olson reports that Facebook has been attempting to improve its B2B value, including an updated fan page: “Businesses now have the ability to send updates straight to the news feed of any person who has chosen to be a fan… Additionally, Facebook is adding an analytics tool called Insight,  so you can better understand the demographic of your fans.” Olson warns though, “that millions of Facebook users are complaining about the latest changes and Facebook has been known to make quick decisions based upon user feedback.” Shout out to Tyler’s website.

Technorati Tags: , , ,

Did You Know???? (Video)

March 21st, 2009

Well, here goes: our first post with embedded video. This is an astonishing video that shows we do indeed live in “exponential times.” Amazing stuff. It took radio 38 years to reach a market audience of 50 million; it took TV 13 years — it took the internet 4 years and Facebook 2 years!…1 in 8 couples married last year met online…China will soon be the number #1 English-speaking country in the world…The top 10 in-demand jobs estimated for 2010 did not even exist in 2004…If MySpace were a country, it’d be the 5th-largest in the world (between Indonesia and Brazil)…

BTW, yes the opening titles of the video look like the type-style of our blog but it is a nice coincidence. Maybe it means we’re all connected in these “exponential times.”

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Don’t Forget This

March 18th, 2009

Here’s a reminder that the internet can, indeed, build gigantic — revolutionary — businesses, and  in only a few years. MySpace and Facebook… They were launched in 2003 and 2004 respectively.

Technorati Tags: ,

Top 10 Search Terms: Viagra Beats Flu Symptoms

March 14th, 2009

Paypal is the #1 most-searched term in the IT/Internet category, followed by Paypal login and Paypal.com. Toyota ranks #1 in the automotive category. Netflix beats IMDB for the movie category (the term “movies” is 3rd).  MySpace leads Facebook and YouTube in Net Communities and Chat. In Pharmaceuticals and Medical, Viagra beats out Flu Symptoms. These and more interesting statistics from Hitwise, as reported by ClickZ.

Technorati Tags: , , , , , ,