Posts tagged ‘FTC’

New FTC Guidelines for Bloggers, Others

December 1st, 2009

Today — December 1 —  new Federal Trade Commission guidelines for endorsements and testimonials went into effect — guidelines that apply to bloggers and others who endorse products and get paid for it, ie through affiliate links.  The guidelines are broad but it’s basically all about disclosure and being honest. While officially you should seek your own counsel, here is a link that lists a variety of reactions and opinions to the guidelines. Our opinion — and it’s just an non-legal opinion of course — is that if you practice disclosure and you’re honest about why you are recommending a product, you won’t be a target.  See our Disclosure Statement in our “About” Page.

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Bloggers, Others Could Be Sued Under New Regulations

April 3rd, 2009

The Financial Times is reporting:

Revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under review and expected to be adopted, would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products.”

“If a blogger received a free sample of skin lotion and then incorrectly claimed the product cured eczema, the FTC could sue the company for making false or unsubstantiated statements. The blogger could be sued for making false representations.”

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