Posts tagged ‘Making money blogging’

New FTC Guidelines for Bloggers, Others

December 1st, 2009

Today — December 1 —  new Federal Trade Commission guidelines for endorsements and testimonials went into effect — guidelines that apply to bloggers and others who endorse products and get paid for it, ie through affiliate links.  The guidelines are broad but it’s basically all about disclosure and being honest. While officially you should seek your own counsel, here is a link that lists a variety of reactions and opinions to the guidelines. Our opinion — and it’s just an non-legal opinion of course — is that if you practice disclosure and you’re honest about why you are recommending a product, you won’t be a target.  See our Disclosure Statement in our “About” Page.

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Amazon Offering Up to 15% Commission on Black Friday Sale

November 20th, 2009

Amazon is reminding its Associates (aka affiliates) to link to its Black Friday deals and earn up to 15% . An important reminder: Don’t forget to take down the links after the sale ends.

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How to Blog Like Hugh Hefner, Or Build an Internet Business Like That

April 11th, 2009

One of us just finished the biography of Hugh Hefner, Mr Playboy: Hugh Hefner and the American Dream. The key take-way — that kept coming back again and again — is that, Hefner was not only the Editor and Publisher — he was also the demographic. In other words, he was putting together a magazine that HE would want to read. In MORE other words, he built a business that he was passionate about. And THAT is the key to success. Look at McDonald’s: Ray Kroc was not passionate about hamburgers; he was passionate about franchising, and one of his executives was passionate about real estate — the result: a $40 billion business.

What we’re saying is, you need to build a business around something you are passionate about. “Naked girls, sounds good!” Yes, grasshoppers, but look at the situation, Hefner saw the opportunity in 1953 — in a world of Esquire-type mags — for nudity, in a cool, sophisticated way. He wrote a whole Playboy philosophy about it. So what are you passionate about? Yes, it can be sexual, but what opportunity can you find today, in 2009? If you blog about your passion — or if you build an e-retail site about your passion — you are automatically WAY AHEAD of your competition, if they are just thinking of it as a way to make bucks. You will eventually make more bucks because you will attract those who have the same passion as you. You will have no problem blogging about your topic late at night, after work (or adding another product to your online store) because you like — love — doing it, just like your readers/customers love it.

Expertise — and eventual success — is simply, ultimately, the result of passion.

(original content by www.richdogmillionaire.com)

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Book Review: “The E-Myth Revisted”… And Why Most Internet Businesses Will Fail

April 8th, 2009

“The E-Myth” books by Michael E. Gerber are not generally internet-biz oriented but the series has been among the best-selling business books in years. Do you know what the “E-Myth” is? Basically, it’s the fatal assumption that many, if not most, entrepreneurs have, in starting up and running their business. The assumption is that: knowing the job equals knowing the business. In other words, consider a character that Gerber introduces to us, in “E-Myth Revisited”: Sarah, who is an expert at baking pies. She assumes that, because she knows the techincal side of the business — baking pies — she knows the most important part of the pie business. But she doesn’t, not even close. Just because you know how to set up a website, or you are pretty good with Adwords, doesn’t mean you know how to run an internet business. Another point Gerber says: “If your business depends on you, you don’t own a business, you have a job.” This is also what Tim Ferris was saying in his great book, reviewed here, about the importance of automation.

The way Gerber explains automation is through the model of franchising. Eighty-percent of all new businesses fail within the first five years, 75% of all business-formatted franchises SUCCEED. Franchises concentrate on building a business SYSTEM that can operate automatically — and autonomously — without you having to be there, and it can be expanded — and duplicated — which is what empires are made of. Consider Sarah’s pies — and consider the McDonald’s Big Mac. Is McDonald’s Big Mac the best, tastiest hamburger ever? Most would say no — but McDonald’s is a $40 billion a year business, with nearly 30,000 restaurants in 120 countries.

So look at it this way, whether you are a blogger or internet retailer or any other internet entrepreneur: If you want to grow and build a successful business, what can you learn from McDonald’s and others? Nobody else is talking about this today in “cyber world.” For these reasons, we recommend: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

 

(reviewed by www.richdogmillionaire.com)

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We’re Just Asking: What is the Best Way to Grab 10,000 Visitors/Day

April 7th, 2009

Let’s say your goal is to get 10,000 unique visitors to your website every day. Is it best to have one website, and concentrate all your efforts on that one website to get those 10,000 visitors? Or is it better to have two websites, with the goal of 5,000 visitors each; is that less work overall than 10,000 for one site?… OR how about having five websites? Surely grabbing 2,000 visitors per site is almost automatic — that would give you your 10,000 total. OORR what if you had five websites that each did just 3,000 — suddenly you’ve got 15,000 instead of 10,000… Welcome to our new segment, WE’RE JUST ASKING. Sometimes it’s important to simply ask the question… You may assume one way is the most profitable…but is it?

(original content by www.richdogmillionaire.com)

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Bloggers, Others Could Be Sued Under New Regulations

April 3rd, 2009

The Financial Times is reporting:

Revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under review and expected to be adopted, would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products.”

“If a blogger received a free sample of skin lotion and then incorrectly claimed the product cured eczema, the FTC could sue the company for making false or unsubstantiated statements. The blogger could be sued for making false representations.”

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Book Review: “Internet Riches” by Scott Fox

March 14th, 2009

“The Simple Money-Making Secrets of Online Millionaires”

This is really the best time to start up an internet business. This past Friday was the 20th birthday of the internet and, after two decades, the world wide web has matured into a technology that has changed the way we live.  Between 2006 (when this book was originally published) and 2010, online retail sales will have doubled (from $172 billion to $329 billion per year). The internet is — at this moment — the single, best opportunity for business success.

Writer Scott Fox, an e-commerce consultant, shows you how relatively easy — and inexpensive — it can be. In the beginning of the book, he lists the difference between the first-year startup costs of a traditional “brick and mortar” retail business and an online retail business. The traditional retail business would cost you between $35,000 and $250,000. How much for an online retail startup? Less than $1,000.

“Internet Riches” reminds us of the big opportunity on the internet: niche marketing. Fox interviews many e-commerce entrepreneurs “from all walks of life”:

** “How Matt makes six figures a year selling top-quality products without owning any inventory or even leaving his house in Spartanburg, South Carolina.”

** “How Geneviere, a recent college graduate, has built a nationwide company by simply creating a website that matches parents and babysitters.”

**”Sid, a former grocery-store meat department manager in a small Midwestern town, who built a major international web-based business around his favorite game: shooting pool.”

Fox has several great examples like these (including some folks who blog for a living). The rest of the book includes good, basic information on how to start up your online business, from acquiring domain names to building easy, basic websites. He also writes about various opportunities, such as CafePress, which we wrote about here.

This book will get your wheels turning, with real ways of turning your expertise or passion into a money-making online business. Check it out: Internet Riches: The Simple Money-making Secrets of Online Millionaires

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Buzz Bin: Submit Articles to Over 200 Directories With 1 Click (UPDATE)

March 6th, 2009

This product caught our eye. If you are a blogger, you know the value of getting your articles picked up and spread throughout the world wide web.  Here are a couple of the main directories: www.ezinearticles.com and www.goarticles.com. But if you want to cover the universe with a click, check this out.

UPDATE: Here’s another product for submitting articles: Article Submission Wizard.

 

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“Blogging to the Bank”

March 2nd, 2009

As bloggers, we’ve been asked if there’s any product — ebooks, videos, etc — we’d recommend for how to make money blogging. One of us recently got Rob Benwell’s “Blogging to the Bank.” The package includes several e-books that focus on specific, singular things you can do to maximize the profitability of your blog, step by step. He has some cool ideas that will jump-start your blog. We like that he focuses on the marketing of blogs, and it costs only $37. We’ll let you know about some other resources as we come across them. BTW, if your blogging for dollars, you definitely need to bookmark Problogger.net — where the professional bloggers go. Darren Rowse has built a fantastic site for learning how to add income streams to your blog.

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