Posts tagged ‘MySpace’

MySpace Shakeup — CEO Steps Down

April 23rd, 2009

As Bloomberg reports: “MySpace co-founder Chris DeWolfe will step down as chief executive officer of the social-networking Web site, after falling behind rival Facebook Inc. ” Rumors are than Owen Van Natta, Facebook’s former COO, might replace DeWolfe.

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How to Become a Rock Star in These (Internet) Times

April 22nd, 2009

In the old days, a musician’s dream was to get signed by a major music label, which was the path to the “topper most of the popper most,” as Johnny and the boys might say. U2 has (or is it have) a new album; they, as the industry wags have been discussing, might be the last of a great rock bands — or at least the last of the successful big label bands. Ultimately that remains to been seen. But it is true these days that the A&R man — the label guy who could bless you with a chance — is no longer the single gateway. Part of the story is how technology has turned a hits business into a niche business. But a more specific example is this: At the end of his book, Click (reviewed here), Bill Tancer told the story of the Arctic Monkeys:

In 2003, The Arctic Monkeys, a “post punk revival” band in England started handing out demo CDs at their shows. They “unwittingly created a new music distribution system.” Fans started file-swapping the music online. The distribution exploded on MySpace and other sites, where “super-connectors” like Tila Tequila passed the song around and around. Tancer also charts the band, Fall Out Boy, as he saw their internet activity precede their climb to the top of the charts in February 2007.

This isn’t just a fundamental change in the music industry; it’s happening just about everythere, from publishing to e-commerce of all kinds of product and services. The corporate middle-man is obsolete. Of course, we expect that such folks will throw obstacles in the way whenever they can. (It wasn’t that long ago when a few of the telecom giants were trying to get legislation defining different grades of internet traffic. Remember that? Commercial traffic was  to have priority over non-commercial/private traffic, or some crap like that). Anyway, we still have our free internet, and all the opportunities it brings.

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“FCC Studies Goal of National Affordable, Fast Internet”

April 8th, 2009
As USA Today reports: “The Federal Communications Commission Wednesday begins work on a national broadband plan, with the goal of ensuring that all consumers have access to services that are fast and affordable.” Story here.
This is essential infrastructure for any nation today. A good comparison is the United States’ interstate highway system, which was authorized in 1956. Imagine us today without interstate highways or freeways, trying to cross the country on an endless number of unorganized and independent roads. Do you know the #1-ranked country with broadband penetration ? Bermuda. The U.S. is #19, Japan #22. Check it out in this  amazing video. MySpace has 200 million registered users — if it was a country, it would be the 5th largest in the world (between Indonesia and Brazil).

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Book Review: “We Are What We Click”

April 4th, 2009

As Bill Tancer says, in the last five words of his book, Click: What Millions of People Are Doing Online and Why it Matters — “We are what we click.” In other words, you can draw a profile of people by looking at online behavior — what they type into search engines, what sites they visit… It is the kind of market research that your grandparents’ generation could only have imagined, even for “real world” applications. For example, as Tancer explains, if you own a store that sells prom dresses, brick and mortar or otherwise, and you assume the biggest promotional or sales season  is April/May, you would be wrong. (For prom dresses it’s actually January.)

Like any good storyteller, Tancer starts his tale with some sex — Chapter One is entitled PPC, as in “Porn, Pills, and Casinos.” Fun fact: the domain www.sex.com has generated upwards to $750,000 per month in PPC revenue. A self-employed software salesman registered sex.com in 1994. The domain was subsequently stolen from him, but he eventually got it back. Another fun fact: Twenty-percent of all email spam is for Viagra.

“How to” questions are nearly 3% of all search-engine queries in the United States. That may give you some ideas when you are marketing your business. The internet has fundamentally changed the nature of marketing itself. As one hotel executive told Tancer, “I use to rely on my brand to keep my hotel full.” Now he spends his time keeping up with TripAdvisor.

Studying the internet like this is new, and potentially very powerful. You can start making predictions, based on what people are doing online. More to the point — as an associate of Tancer says — you aren’t so much making predictions as finding out about stuff before everybody else does. The author explains how he has used his research to pick the winners of reality TV shows. And by examining the early adopters of today’s biggest websites, you could, potentially, predict the big websites of the future. Another important part of internet marketing: the superconnectors of social marketing — the increasing power of sites like MySpace and Facebook.

Tancer is a statistics geek and sometimes his excitement for the stats can get into dry territory, but overall we find this amazing material. He works for Hitwise, a firm that concentrates on this type of research. As we have said before, most of your competitors have no idea about this stuff; they probably don’t even think to care. Meanwhile, our copy of Click is highlighted with all kinds of notes and ideas. POP QUIZ: If you are a common celebrity ( female, particularly), what is the #1 thing you can do that will catapult you straight to the top of celebrity-world? In this book, Tancer reveals what it is…. hint: Paris Hilton did it…

Click: What Millions of People Are Doing Online and Why it Matters

(review by www.richdogmillionaire.com)

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Did You Know???? (Video)

March 21st, 2009

Well, here goes: our first post with embedded video. This is an astonishing video that shows we do indeed live in “exponential times.” Amazing stuff. It took radio 38 years to reach a market audience of 50 million; it took TV 13 years — it took the internet 4 years and Facebook 2 years!…1 in 8 couples married last year met online…China will soon be the number #1 English-speaking country in the world…The top 10 in-demand jobs estimated for 2010 did not even exist in 2004…If MySpace were a country, it’d be the 5th-largest in the world (between Indonesia and Brazil)…

BTW, yes the opening titles of the video look like the type-style of our blog but it is a nice coincidence. Maybe it means we’re all connected in these “exponential times.”

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Don’t Forget This

March 18th, 2009

Here’s a reminder that the internet can, indeed, build gigantic — revolutionary — businesses, and  in only a few years. MySpace and Facebook… They were launched in 2003 and 2004 respectively.

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Top 10 Search Terms: Viagra Beats Flu Symptoms

March 14th, 2009

Paypal is the #1 most-searched term in the IT/Internet category, followed by Paypal login and Paypal.com. Toyota ranks #1 in the automotive category. Netflix beats IMDB for the movie category (the term “movies” is 3rd).  MySpace leads Facebook and YouTube in Net Communities and Chat. In Pharmaceuticals and Medical, Viagra beats out Flu Symptoms. These and more interesting statistics from Hitwise, as reported by ClickZ.

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