Posts tagged ‘Rich Dog Millionaire’

A Lesson From “The Twilight Zone”

January 1st, 2010

We were watching  “The Twilight Zone” marathon on Sify and saw the stopwatch episode (“A Kind of Stopwatch”) — where Patrick Thomas McNulty gets a most unusual stopwatch that can freeze time. What struck us was the scene — the black and white  office life of the early 1960s. All of the employees — each at his or her desk — each doing seemingly monotonous, repetitive tasks — only to be interrupted by the favor of a breakfast cart, with coffee and a coffee cake. The protagonist, McNulty, is the oddball — in a world where oddballs do not fit in. In his narration, Rod Serling calls McNulty “the biggest bore on Earth.” He fills the office suggestion box with all kinds of ideas — oddball ideas — that have no place in this world (but could perhaps be a fantastic product for an internet store, a half-century later). It’s like this episode is a parable (or fable) in which the stopwatch is the key to escaping this black and white world. Only the story was written by someone from this world, so the stopwatch becomes immoral (McNulty uses it to rob a bank).

But this is what really struck us: Human beings are still doing the same damn thing a half century later — the same habits, the same lifestyle patterns. Of course we have and use the our technology — the internet, email, etc  — but we use it in ways that essentially reinforce obsolete routines. For example, we all get in our cars to sit on the highway during rush hour, to go to and from offices — back and forth, nine to five. We spend hours at our desks and hours in meetings. When we should be harnassing our ideas and dreams, like so many McNultys, using current technology to build internet businesses instead of filling suggestion boxes.

(original content by Rich Dog Millionaire.com)

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Craigslist Under “Scrutiny” — Again

April 25th, 2009

Once again, Craigslist is under attack — or as this press report says, under “scrutiny” — following the murder of a woman who advertised erotic services on Craigslist in Boston. As Reuters reports, “Legal experts say growing scrutiny of Craigslist by authorities could lead to big changes at the 14-year-old online bazaar that generates more than 20 billion page views per month in 50 countries with a staff of just 28 people.”

Reuters continues: “Connecticut Attorney General Richard Blumenthal, who led a probe into (AIG’s) controversial $165 million in bonuses, this week called on Craigslist to block ads for escort services that promote prostitution.”

Julissa Brisman, a 26-year-old masseuse, “was bashed in the head and shot three times… A Boston University medical student who answered her Craigslist ad, is charged with the murder.

Meanwhile, some authorities, including Mr. Blumenthal above, is suggesting some of the blame lies with Craigslist. We say this: 99.99999999999% of those who have used Craigslist do not commit crimes. The murderer in this case must be punished to the full extent of the law. But, once again, certain segments of society want to assign some blame to others. By Mr Blumenthal’s logic, we should also blame the car company who made the car that the murderer used to get to the murder scene. Maybe we should blame the hotel for providing the scene. Who else can we blame?

We get worried whenever anybody wants to restrict or censor  the internet. We do not need a nanny-state prohibiting us from going down a dark alley, or telling us we’ve had too many cookies. Also, Blumenthal, like others before him, are using this opportunity to legislate “the oldest profession.” He will fail, like the others before him. We just wish he would separate the crime of murder from basic freedoms, and the existence of the internet.

(review by www.richdogmillionaire.com)

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The Mathematics of Internet Gurus

April 16th, 2009

As you know, we have purchased and reviewed many internet business ebooks and related materials. Naturally, we are on a lot of email lists. It’s a good way to stay up on what’s being hawked out there, even if it floods our inbox. But as we get these emails, with their clever (or irritating) subject matters, we are always reminded of the mathematics involved. To wit, if you — or your “good buddy” — really are making $25,786 per month with your “fantastic, unbelievable product,” why the hell are you telling us about it? Why don’t you take your great idea for yourself and multiply it? Eh??  Or is it possible — could we perhaps assume — that you are making most of your money telling us about it — selling it to us. Forgive us if we hesitate to send you our $99 even “If this deal won’t last!”

To be sure, there is some valuable material out there, as we have written about. But even with some of the good stuff we wish: If only this guy had spent as much time writing the actual material as he did with the sales pitch for it.

(original content by www.richdogmillionaire.com)

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The Willy Wonka Advertising Technique

April 11th, 2009

When we joked a while back about making newspaper ink addictive (actually it was a Jon Stewart joke), we had no idea it wasn’t total fantasy. No, nobody is making a narcotic ink, not yet anyway; rather, somebody is making FLAVORED ink. The internet has taken a lot of business away from newspapers. But the one thing the internet cannot do, yet, is transmit tastes. Scented advertisements have been around for a while. Now, as The Economist magazine reports, Adnan Aziz has built a company, First Flavor. He was watching “Willy Wonka and the Chocolate Factory” one day, the scene where the kids are licking the flavored wallpaper — “The snozzberries taste like snozzberries” — and it gave him the idea. When Veruca Salt said, “Who ever heard of a snozzberry,” now a Willy Wonka can advertise one and let her taste it.

This is the kind of innovation that builds business. And that was our point in the earlier post — you cannot legislate and regulate to prop up a business that is no longer viable under its current model; you must evolve.

We guess you can call this our Easter post, Happy Easter from Rich Dog Millionaire.

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How to Blog Like Hugh Hefner, Or Build an Internet Business Like That

April 11th, 2009

One of us just finished the biography of Hugh Hefner, Mr Playboy: Hugh Hefner and the American Dream. The key take-way — that kept coming back again and again — is that, Hefner was not only the Editor and Publisher — he was also the demographic. In other words, he was putting together a magazine that HE would want to read. In MORE other words, he built a business that he was passionate about. And THAT is the key to success. Look at McDonald’s: Ray Kroc was not passionate about hamburgers; he was passionate about franchising, and one of his executives was passionate about real estate — the result: a $40 billion business.

What we’re saying is, you need to build a business around something you are passionate about. “Naked girls, sounds good!” Yes, grasshoppers, but look at the situation, Hefner saw the opportunity in 1953 — in a world of Esquire-type mags — for nudity, in a cool, sophisticated way. He wrote a whole Playboy philosophy about it. So what are you passionate about? Yes, it can be sexual, but what opportunity can you find today, in 2009? If you blog about your passion — or if you build an e-retail site about your passion — you are automatically WAY AHEAD of your competition, if they are just thinking of it as a way to make bucks. You will eventually make more bucks because you will attract those who have the same passion as you. You will have no problem blogging about your topic late at night, after work (or adding another product to your online store) because you like — love — doing it, just like your readers/customers love it.

Expertise — and eventual success — is simply, ultimately, the result of passion.

(original content by www.richdogmillionaire.com)

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Rent Out Your Stuff Online $$

April 9th, 2009

This morning we posted info on Live Deal, which is an eBay-type company that focuses on local business. A buddy reminded us about Zilok — “the online rental marketplace” — where you can rent (or for our purposes, rent out) just about anything: tools, electronics, appliances, cars, vacation homes… you name it.  This is actually a very exciting website for us. First, it suggests yet another business angle for the internet; second, it’s another marketplace for anyone to make money. Jeff Boudier, the General Manager of Zilok in the U.S. (it is a Belgian-based company) explains how the system works on the NBC San Diego Youtube clip below. He says that 80% of everything you have is, on average, used less than once month. A power drill is used, on average, only 12 minutes during its entire lifespan. So why not put items like that to work and rent them out. It’s a novel — and obvious — idea. Zilok charges a commission based on the rental cost.

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Internet Garage Sales, An Alternative to EBay and Craigslist

April 9th, 2009

Let’s say you have a big plasma-screen TV, or a vintage Ford Mustang, or a litter of Siberian Huskies, and you are looking to sell them to a loving buyer. Do you go to eBay, and end up shipping the TV, the car, or the puppies across the country? Well, you could. But it might get ridiculously expensive, and the puppies might not like it. A good alternative is www.livedeal.com. They are sort of a cross between eBay and Craiglist, and they service over 70,000 zip codes in the U.S. So if you have something too big to ship, or if your shipment might get too agitated, try Live Deal.

(original content by www.richdogmillionaire.com)

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Book Review: “The E-Myth Revisted”… And Why Most Internet Businesses Will Fail

April 8th, 2009

“The E-Myth” books by Michael E. Gerber are not generally internet-biz oriented but the series has been among the best-selling business books in years. Do you know what the “E-Myth” is? Basically, it’s the fatal assumption that many, if not most, entrepreneurs have, in starting up and running their business. The assumption is that: knowing the job equals knowing the business. In other words, consider a character that Gerber introduces to us, in “E-Myth Revisited”: Sarah, who is an expert at baking pies. She assumes that, because she knows the techincal side of the business — baking pies — she knows the most important part of the pie business. But she doesn’t, not even close. Just because you know how to set up a website, or you are pretty good with Adwords, doesn’t mean you know how to run an internet business. Another point Gerber says: “If your business depends on you, you don’t own a business, you have a job.” This is also what Tim Ferris was saying in his great book, reviewed here, about the importance of automation.

The way Gerber explains automation is through the model of franchising. Eighty-percent of all new businesses fail within the first five years, 75% of all business-formatted franchises SUCCEED. Franchises concentrate on building a business SYSTEM that can operate automatically — and autonomously — without you having to be there, and it can be expanded — and duplicated — which is what empires are made of. Consider Sarah’s pies — and consider the McDonald’s Big Mac. Is McDonald’s Big Mac the best, tastiest hamburger ever? Most would say no — but McDonald’s is a $40 billion a year business, with nearly 30,000 restaurants in 120 countries.

So look at it this way, whether you are a blogger or internet retailer or any other internet entrepreneur: If you want to grow and build a successful business, what can you learn from McDonald’s and others? Nobody else is talking about this today in “cyber world.” For these reasons, we recommend: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

 

(reviewed by www.richdogmillionaire.com)

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We’re Just Asking: What is the Best Way to Grab 10,000 Visitors/Day

April 7th, 2009

Let’s say your goal is to get 10,000 unique visitors to your website every day. Is it best to have one website, and concentrate all your efforts on that one website to get those 10,000 visitors? Or is it better to have two websites, with the goal of 5,000 visitors each; is that less work overall than 10,000 for one site?… OR how about having five websites? Surely grabbing 2,000 visitors per site is almost automatic — that would give you your 10,000 total. OORR what if you had five websites that each did just 3,000 — suddenly you’ve got 15,000 instead of 10,000… Welcome to our new segment, WE’RE JUST ASKING. Sometimes it’s important to simply ask the question… You may assume one way is the most profitable…but is it?

(original content by www.richdogmillionaire.com)

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ForexMentor: “Techniques and Secrets Used by Commercial Institutions and Banks”

April 2nd, 2009

A while back we blogged about the sales of some Forex trading software. We received an email from a guy with a very good point: “If someone is really interested in FOREX — the successful buying and selling of foreign currencies  (and there’s great reasons to, including low cost start-up and 24/5 trading) — they may want something more than just software– they may want an actual how-to program from a big-time Forex trading professional — somebody the banks use and learn from.” Turns out there is such a program, released to the public, Peter Bain’s Video ForEx Trading Course:

“The Peter Bain Video Forex Course is a complete trading solution and is packed with 6 hours of live instructions on DVDs from Peter himself. In addition, there are an additional 6 hours of instruction on CDs, a 150 page “Trade Currencies the Way the Big Dogs Do” User’s Manual and 1 year access to the Forexmentor Membership website. Learn to trade the lucrative 1.5 trillion Forex Market everyday with Peter Bain’s Video Forex Course. A Forex currency trader doesn’t have to worry about 7,800 stocks, or 72 commodities, and all the underlying trading rules that accompany those markets. With the Forex, a currency trader only has to think about the 4 major currency pairs – and pure technical analysis. The average daily range of 104 pips for all four pairs far surpasses that of any other stock trading market. Peter will show you the techniques and secrets used by the commercial institutions and banks.”

So there you have it: Learn from the best in the business — a business many people do not even know exists, so you kinda have a head start too. Peter has a free video here.

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