Posts tagged ‘Traffic Building’

A Clever Viral Marketing Technique: “Fresh Balls”

January 4th, 2010

How would you like people to email your website link to everybody they know — for your site to go viral, as they say.

Think about it: Why do people forward links, pictures, videos, to their friends? How can you create a website or a marketing campaign that would lead people to hit the forward button? Jokes and sex are obvious examples. Check out the internet store link below. This link, with a clever video, has been popping up in inboxes:

http://freshballs.com/

Now, keep in mind: this is only one part of a campaign. You got them to your site. Then you have to convert them and convince then to buy. Does this sales pitch do it? It’s funny, it’s clever, it’s well produced, but will they buy it? We’re just asking. One downside to using humor, is that people don’t take your product seriously; you may not develop the trust necessary. Ultimately, there has to be a market for your product and those consumers have to be convinced — and trust — that your product is what they need (beer seems to be an exception). It’s one thing to get viral buzz; it’s another to convert.

A quick check of Alexa reports that “time on site (in minutes) peaked on Dec 21 at about four minutes. That doesn’t give much time to go through a shopping cart. Now “time on site” is down to two and a half minutes, which is roughly the length of the video.

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Traffic Building Tip: Craigslist

April 13th, 2009

Posting on Craigslist — i.e., to announce and promote the products or services of your web site — is a strong search engine (indexing) technique  you can regularly use, to drive traffic to your site. Just be sure you follow the rules so you don’t get kicked off Craigslist.

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How to Blog Like Hugh Hefner, Or Build an Internet Business Like That

April 11th, 2009

One of us just finished the biography of Hugh Hefner, Mr Playboy: Hugh Hefner and the American Dream. The key take-way — that kept coming back again and again — is that, Hefner was not only the Editor and Publisher — he was also the demographic. In other words, he was putting together a magazine that HE would want to read. In MORE other words, he built a business that he was passionate about. And THAT is the key to success. Look at McDonald’s: Ray Kroc was not passionate about hamburgers; he was passionate about franchising, and one of his executives was passionate about real estate — the result: a $40 billion business.

What we’re saying is, you need to build a business around something you are passionate about. “Naked girls, sounds good!” Yes, grasshoppers, but look at the situation, Hefner saw the opportunity in 1953 — in a world of Esquire-type mags — for nudity, in a cool, sophisticated way. He wrote a whole Playboy philosophy about it. So what are you passionate about? Yes, it can be sexual, but what opportunity can you find today, in 2009? If you blog about your passion — or if you build an e-retail site about your passion — you are automatically WAY AHEAD of your competition, if they are just thinking of it as a way to make bucks. You will eventually make more bucks because you will attract those who have the same passion as you. You will have no problem blogging about your topic late at night, after work (or adding another product to your online store) because you like — love — doing it, just like your readers/customers love it.

Expertise — and eventual success — is simply, ultimately, the result of passion.

(original content by www.richdogmillionaire.com)

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We’re Just Asking: What is the Best Way to Grab 10,000 Visitors/Day

April 7th, 2009

Let’s say your goal is to get 10,000 unique visitors to your website every day. Is it best to have one website, and concentrate all your efforts on that one website to get those 10,000 visitors? Or is it better to have two websites, with the goal of 5,000 visitors each; is that less work overall than 10,000 for one site?… OR how about having five websites? Surely grabbing 2,000 visitors per site is almost automatic — that would give you your 10,000 total. OORR what if you had five websites that each did just 3,000 — suddenly you’ve got 15,000 instead of 10,000… Welcome to our new segment, WE’RE JUST ASKING. Sometimes it’s important to simply ask the question… You may assume one way is the most profitable…but is it?

(original content by www.richdogmillionaire.com)

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“If Your Business Does Not Have a Facebook Page, Now is the Time to Jump…”

April 2nd, 2009

Tyler Olson reports that Facebook has been attempting to improve its B2B value, including an updated fan page: “Businesses now have the ability to send updates straight to the news feed of any person who has chosen to be a fan… Additionally, Facebook is adding an analytics tool called Insight,  so you can better understand the demographic of your fans.” Olson warns though, “that millions of Facebook users are complaining about the latest changes and Facebook has been known to make quick decisions based upon user feedback.” Shout out to Tyler’s website.

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A Fact About Marketing Online Dating Services…

March 28th, 2009

We’re currently reading the book, Click, by Bill Tancer, which we will review here shortly. But we wanted to mention a very interesting statistic that Tancer includes in his book, which you may want to keep in mind, as you build your online business. Basically, the more it costs to sign up for a dating service, and the longer the registration/survey process is, the more that site skews toward females. In order to skew back towards males, a site has to offer the ability to surf/browse photos without having to join or register. The psychology behind this, as you might expect, is that females are more interested in relationships, and the quality of potential partners, versus guys — who wanna see the pics. Tancer’s book contains a lot of other insights,  which we will blog about as soon as we finish the book.

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Where to Send Your Press Releases

March 25th, 2009

Sending out press releases about your business is a key marketing strategy. Here are the internet resources for getting your press releases out there:

www.businesswire.com

www.ereleases.com

www.prnewswire.com

www.prweb.com

www.xpresspress.com

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Buzz Bin: Submit Articles to Over 200 Directories With 1 Click (UPDATE)

March 6th, 2009

This product caught our eye. If you are a blogger, you know the value of getting your articles picked up and spread throughout the world wide web.  Here are a couple of the main directories: www.ezinearticles.com and www.goarticles.com. But if you want to cover the universe with a click, check this out.

UPDATE: Here’s another product for submitting articles: Article Submission Wizard.

 

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SEO Secrets: 213 Pages of the Best Info (UPDATE BELOW)

March 5th, 2009

SEO expert/copywriter Glenn Murray may be the best in the business. He has written what we think is the #1 book on search engine optimization. “When you’ve read this book,” Glenn says,  “You’ll know MORE about SEO than I did when I topped Google!” Your competition will probably never know 90% of these secrets. A great investment for success.

213 pages
Understand what SEO means (5 pages)
Choose your keywords (7 pages)
Develop your website right (36 pages)
WordPress V2.7 blog optimization (30 pages)
Optimize your web content (9 pages)
Link baiting (26 pages)
Other link building methods (13 pages)
Monitor your progress (4 pages)
The future of SEO (9 pages)
207 references in the bibliography

And we love that this guy is SO low-key. You’re getting the best stuff…

Click here to view more details

UPDATE: On the software side, several people have been recommending SEO Elite. Seo Elite is from Brad Callen, who also created the PPC Web Spy, which we wrote about here. We installed PPC Web Spy and find it very useful, although we haven’t upgraded to the Platinum version yet. If you have, let us know what you think.

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