Posts tagged ‘Ways to make money’

Dirty Martini Millionaire (It’s All About the Olive Juice)

March 21st, 2009

So we were reading the Playboy Advisor the other day (Yes, this is the second post in the last few days that references Playboy magazine.)  The first post is here. In the Advisor, a reader said he loved dirty martinis but that he “runs out of olive juice before he runs out of olives. Is there any place I can buy bottles of juice?” Yes, “You bet there is” — the internet is a world of opportunity! You can find your juice at Jepp and Mary Walters, themselves, had trouble finding olive juice for their dirty martinis. “By 2005,” Playboy writes (in the February 2008 issue with Holly Madison on the cover), “They were getting so many orders, Mary quit her job to sell juice full-time.” This, friends, is what entrepreneurship  is all about: passion + need = opportunity. We are not sure if Jepp and Mary are millionaires (yet). Was Vito Corleone a millionaire from olive oil imports?  If this post hasn’t inspired you, you’re wacked.

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Book Review: “Internet Riches” by Scott Fox

March 14th, 2009

“The Simple Money-Making Secrets of Online Millionaires”

This is really the best time to start up an internet business. This past Friday was the 20th birthday of the internet and, after two decades, the world wide web has matured into a technology that has changed the way we live.  Between 2006 (when this book was originally published) and 2010, online retail sales will have doubled (from $172 billion to $329 billion per year). The internet is — at this moment — the single, best opportunity for business success.

Writer Scott Fox, an e-commerce consultant, shows you how relatively easy — and inexpensive — it can be. In the beginning of the book, he lists the difference between the first-year startup costs of a traditional “brick and mortar” retail business and an online retail business. The traditional retail business would cost you between $35,000 and $250,000. How much for an online retail startup? Less than $1,000.

“Internet Riches” reminds us of the big opportunity on the internet: niche marketing. Fox interviews many e-commerce entrepreneurs “from all walks of life”:

** “How Matt makes six figures a year selling top-quality products without owning any inventory or even leaving his house in Spartanburg, South Carolina.”

** “How Geneviere, a recent college graduate, has built a nationwide company by simply creating a website that matches parents and babysitters.”

**”Sid, a former grocery-store meat department manager in a small Midwestern town, who built a major international web-based business around his favorite game: shooting pool.”

Fox has several great examples like these (including some folks who blog for a living). The rest of the book includes good, basic information on how to start up your online business, from acquiring domain names to building easy, basic websites. He also writes about various opportunities, such as CafePress, which we wrote about here.

This book will get your wheels turning, with real ways of turning your expertise or passion into a money-making online business. Check it out: Internet Riches: The Simple Money-making Secrets of Online Millionaires

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