The Bible of E-Retailing: Internet Top 500 Guide

Being armed with statistics can give you the edge of need. The Internet Top 500 Guide is published every year by Internet Retailer magazine. We recently reviewed the IRCE, the annual e-retailing convention operated through the magazine. As we mentioned, it’s probably not the convention you need to go to if you are just starting out. Similarly, this “Bible of E-Retailing” may be “too much information”  for now. But it can be fascinating, if you have the extra money to spend (a single-user license is $195.00). Basically, it’s a detailed report, with facts and figures, on the 500 top e-retailers. The magazine describes it like this:

“Each annual edition of this data-rich directory profiles and ranks the 500 largest e-retailing businesses based on their latest annual online revenues. It also provides dozens of metrics on their web sites, including web traffic, conversion rates, number of SKUs, average ticket, growth rates, customer satisfaction and performance ratings, search engine effectiveness, lists of all their vendors, corporate address and top management . The Guide also lists contact information for nearly 2,000 top e-retailing executives.”

So this could become a power tool for you when you are in a position to use it… BTW, according to their 2007 report, who was #1? It comes as no surprise: Amazon. Number two is Staples. (Remember this is their 2007 sample, which you can see here.

(reviewed by www.richdogmillionaire.com)

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