“Worst Case Scenario”

In the April 2009 issue of “Playboy” magazine, Go-Daddy founder Bob Parsons writes: “I started internet sensation Go Daddy. But it never would have happened if I hadn’t been ready to crash and burn.” Today, Go Daddy registers 45% of all domain names — over 33.5 million domains to date. They offer rock-bottom prices (we use them) and they rewrote the registry business. But in 2001, the company was burning through cash; Parsons was making plans to shut it down. Then an experience he had in Vietnam as a marine came back to him. In Vietnam, he had come to the conclusion that he was going to die there. This gave him a sense of calm. “When times get tough on you,” Parsons says, “you judge what your worst-case scenario is, assume it’s going to happen, and get back to work.” If Go Daddy, hadn’t worked out and Parsons lost everything, he figured it might be fun to go to Vegas and be a stickman on a craps table. That wouldn’t be so bad. Hell, you’d be alive.

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